Patti + Ricky Focuses on Inclusive Design With New York Pop-up and Collaborations

ALL ARE WELCOME: Raised by parents whose careers were rooted in fashion retail, Alexandra Connell had an insider’s view of brand building from a young age. But her father Steven Bochner, who led Swatch’s sales into the U.S. and later served as president of Christian Dior Jewelry, always advised her to choose a different field.
He only coalesced, when she asked, “What if I sold empowerment?”
Her online store,, specializes in apparel and accessories for the physically challenged. “He always wanted me to help people and he knew that I was very passionate about wanting to help people with disabilities,” she said.
Launched about 10 months ago, the multibrand e-tailer caters to the more than 50 million Americans with either a mental or physical disability. Diagnosed with dyslexia and ADHD as a child, Connell was always keenly aware of how disabilities and looking or acting differently could have a major impact on a person’s life. The company’s name is a tribute to her mother Patti who died 10 years ago and her cousin Ricky who is unable to walk or speak.
“My mother was always on trend and when she got sick with a brain tumor, there was nothing fashionable out there for her.

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