Florence to Bloom During Pitti Uomo

MILAN — “The big Italian and international trade shows have to [involve] the cities more and more,” said Raffaello Napoleone, chief executive officer of Pitti Uomo trade show’s organizer Pitti Immagine on Wednesday.
Napoleone presented the packed schedule of shows, presentations and special projects of the upcoming edition of the Florence-based men’s trade show, which runs June 12 -15. The comments were made because Pitti Uomo is set to be an event not only within the historic Fortezza da Basso location’s walls but throughout the whole city. “We’re really glad that the involvement [of Florence] in what we do in Fortezza da Basso is increasing,” said Napoleone.
On the inaugural day of the trade show, Gucci will unveil two new halls at the Gucci Garden Galleria exhibition space, housed inside the Gucci Garden, with a cocktail event. Opened during January’s edition and located inside the historic Palazzo della Mercanzia in Florence’s Piazza della Signoria, the space also hosts a restaurant curated by the three-Michelin-star chef Massimo Bottura and a store. For the occasion, the shop will showcase a limited-edition capsule collection featuring the illustrations of a new artist tapped by the fashion label for the first time, but whose name is yet to be

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