IMG Launches Men’s Division in Milan

MILAN — And then IMG Models created the man.
The Italian branch of the international model agency has launched a men’s division, elevating IMG Models as global agency offering both men’s and women’s representation services in all of its offices, located in key cities as New York, Los Angeles, London, Sydney and Paris, along with Milan.
Established in April — following the launch in Paris just a few months before — the opening of the men’s division in Italy reflects the company’s investment in the European market and it’s aimed to better serve regional clients and partners with localized support.
“We definitely opened some years late, but the fact is IMG’s men’s division reopened four years ago and we launched New York first, through a small staff, to see if there were the premises to do well there, which is still the most important market in terms of volume,” said Andrea Cairo, managing director of IMG Models Italy.
Cairo explained that after New York, the first European men’s division debuted in London, and the company preferred to consolidate its position in those two locations “and understand if a presence was necessary in Italy and France, both for models and our clients.”
Another delaying aspect was

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