HIDDEN GEMS: Harrods is looking into the meaning of luxury with Rarity, a storewide campaign displaying rare finds from fashion to jewelry to homeware. The campaign runs in-store and online until Aug. 16.
It features more than 60 exclusive products that have been selected by Harrods from around the world including Hawaii, the Netherlands, Panama and Yorkshire, England.
Exclusive couture pieces are being highlighted in the fashion department, including an evening gown by Ralph & Russo, Bottega Veneta’s Knot Clutch in 18-carat gold and an embellished jacket from Balmain.
Harrods ‘Rarity’ – Balmain, De Beers and Millionaire Gallery
There are also limited-edition pieces such as a redesign of Coco Chanel’s clock as well as unique accessories such as an Excalibur Aventador S Blue watch from Roger Dubuis.
“With Rarity, we wanted to ensure that our curated selection of rare finds showcases that ‘rare product’ can take many forms,” said Michael Ward, managing director at Harrods.
“Further to this, the way in which we consume products has taken a seismic shift the last decade. With the rise of digital, owning and purchasing goods can be instantaneous, but comes with the risk of increasing homogeneity. So we wanted to ensure that customers had a sensory experience to compliment