The Brothers Ovadia Seamlessly Blend Creative and Commerce

It was a chance meeting with Ralph Lauren at the Double RL store in East Hampton, N.Y., that forever changed the lives of Ariel and Shimon Ovadia.
The twins were browsing through the store one day when they spied the legendary designer. Although too shy to approach him, their stares caught Lauren’s attention. He asked them if they were “in the business,” and they said, “No, but we want to be.”
Lauren then spent the next hour telling the brothers his life story and how he had created his fashion empire.
Starstruck, the Ovadias decided a month later to start down the same path and launch their own brand.
In the seven years since, the brothers, now 35, have proven that the journey they started that day was the right one. Today, the Ovadia & Sons label is carried in Barneys New York, Neiman Marcus, Saks Fifth Avenue and other upscale department and specialty stores in the U.S. They have collaborated with everyone from Levi’s, the Gap and J. Press to street artists and the estates of legendary figures such as Bruce Lee.
Next up is an expansion to eight countries along with an e-commerce relaunch and the entry into new categories such as swimwear

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