Concept Korea Expands Support for Korean Designers in U.S. Market

Concept Korea wants to help Korean designers beyond New York Fashion Week.
The organization, which is formed out of Korea’s Ministry of Culture, Sports and Tourism agency, came to New York 10 years ago with the goal of providing Korean designers with the resources to have a show during New York Fashion Week. Successful alumni from the program include Kai, Beyond Closet and Juun.J.
But according to Misun Song, project director of Concept Korea, the designers have requested more help in the U.S. market, which is why Concept Korea is launching The Select, a showroom that opened this week that will feature the spring collections from 10 Korean designers including Nohant, Lie, Wnderkammer, Bmuet(te), Kye, Beyond Closet, The Centaur, SWBD, Hidden Forest Market and Heohwan Simulation. The showroom is located at 62 Greene Street in New York.
“We allow designers to do a show twice a year and then after that they disconnect from the market,” said Song. “We heard from a lot of designers that they would like a more permanent space in the U.S.”
The showroom will serve as a space where buyers can discover brands and conduct business, but it will also be a venue for pop-ups that will be open

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