Frederic de Narp Talks Growth, Brand Strategy in Tokyo

TOKYO — Bally launched its latest artist collaboration at its flagship in Ginza here on Wednesday, unveiling a series of limited-edition products while hosting the opening of an exhibition by London-based street artist Shok-1. The project is the second in a series of artist collaborations curated by music producer Kasseem Dean, who goes by the name Swizz Beatz.
Frédéric de Narp, chief executive officer of the Swiss brand, began his career in Japan and still retains a high level of admiration for the country and its culture. He said that his decision to have a creative collective — rather than a single creative director — head Bally’s design activities was inspired by the country he once called home.
“This creative collective mindset, for me, was born in Japan. This is what I wanted to learn from the Japanese culture, what belongs to the Japanese culture, and what the Japanese are the best at,” he said. “This sort of respect and working together as a group, it’s a cliché, but it is true. And it’s not a fact of a one-woman show or a one-man show. It’s a fact of a group, and I believe in this, especially for a brand that has

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