Ron Frasch Joins Aztech Mountain’s New Board of Directors

Aztech Mountain is gearing up for its next chapter and has tapped retail veteran Ron Frasch to serve on its newly created board.
The high-end, skiwear-skewed brand was founded in 2013 by Anthony Heifara Rutgers and David Roth who had a combined 20 years of experience in the apparel industry. Rutgers worked at LVMH’s watch and jewelry division and moved on to Marc Jacobs, while Roth has an MBA from New York University and is a trained forensic accountant whose grandfather started the eyeglass firm Avant-Garde, which was eventually sold to Luxottica, and whose father started Marchon, which was sold to VSP in 2008.
Since launching, Aztech Mountain has caught the attention of Barneys New York and other high-end retailers and is now carried in over 70 stores in 10 countries, according to Rutgers.
“A founder’s vision is always amazing, but we also know we have blinders on,” he said. “We haven’t had a lot of outside influence or anyone to ask questions and poke holes in what we’re doing. We think the brand can be much bigger, but we need to grow up a little bit and Ron will be able to tell us whether to accelerate or pull back. He’s the

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