Amazon Fashion Hosts First European Pop-up, Showcases Range of Product Selection

SWITCHING OFF: Amazon Fashion has gone off-line with a pop-up store on Baker Street in London to engage with its online customers. The company’s first pop-up store in Europe opened Tuesday and will trade until Saturday, offering a range of in-store events ranging from fashion to fitness.
To excite consumers and keep them coming back, the merchandise will rotate every other day to fit in line with a theme. Everything has been chosen by Amazon Fashion’s in-house stylists.
“We’re always looking for ways to surprise and delight our customers and we wanted to create a different shopping experience that’s both memorable and fun,” said Susan Saideman, vice president of Amazon Fashion Europe.
“On Day Three, we have a curated selection of fitness and ath-leisure brands and products to complement the in-store yoga sessions for that day,” Saideman said. Other events include denim customization by Pepe Jeans, a beauty trend panel on Wednesday night and personal stylists who will be available throughout the week.
The pop-up will house a range of brands including Love Moschino, Calvin Klein, Puma, Levi’s and Vans alongside Amazon’s own labels such as Iris & Lilly, Truth & Fable and Find. They are meant to showcase the site’s “top-to-toe offering.”
Amazon Fashion

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd