Psycho Bunny to Open First U.S. Retail Store in Miami

Psycho Bunny is jumping into the retail fray in Miami.
The New York-based men’s brand with the slightly maniacal rabbit logo with its teeth hanging over a skull and crossbones, is opening its first store in the Aventura Mall this fall.
The brand operates two stores in Panama, two in Mexico and will open one in Bogotá, Colombia, by the end of the year. There are also 17 retail locations in Japan, including a flagship in Shibuya.
The concept is a bit unorthodox since the store will have two iterations: a 1,400-square-foot space will open as a pop-up at the beginning of November and stay in operation through the middle of January. At that point, it will be closed until the middle of March when it will reopen permanently as a 1,600-square-foot flagship.
“Because of the timing of when we signed the lease, we needed more time to [create a flagship],” said Robert Goldman, who operates the brand with Robert Godley. So to capitalize on the holiday traffic, a pop-up was created that will replicate a working artist’s studio. It is being designed by the Montreal-based architectural firm, Aedifica, which has worked with Adidas, Aldo and others.
Each side of the Psycho Bunny store will

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