How the Lo Lifes Feel About Ralph Lauren Collaborating With Palace

The Lo Lifes feel robbed.
The Brooklyn crew that used to steal, wear and sell Ralph Lauren in the Eighties is frustrated that the iconic American brand is working on a collection with Palace instead of them.
According to Willie Esco, who founded the Lo Life brand in 2016, which sells apparel online inspired by Ralph Lauren’s most iconic pieces, someone from Palace’s team reached out to get a blessing from members of the group. But most of the Lo Lifes, who skew older, weren’t familiar with Palace when it announced earlier this month via billboards in Tokyo and Instagram posts that it would be collaborating with the brand they’ve collected, the designer they’ve worshiped and the clothes they’ve helped popularize in urban communities for more than 30 years.
“Look at what Gucci did with Dapper Dan. Ralph should have did [sic] something like that with the Lo Lifes,” said Esco, referring to Gucci-backed efforts to reopen Daniel Day’s Harlem store and atelier, which shut down in 1992. “I wasn’t shocked by the decision. It will generate great sales, but it feels like a money grab from both sides and dilutes what they are all about.”
A year and a half ago, WWD explored how younger consumers

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Florsheim