Hermès Carré Club Lands in Los Angeles

On Wednesday, the Hermès Carré Club lands in Los Angeles for a private reception, followed by a four-day, open-to-the-public experience. Guests will be able to learn in-depth about the house’s silk scarves through interactive experiences with the artists.
From the reception desk, where visitors check in and receive their membership card, to each point of engagement with the carré, the dynamic one-story venue pays a multi-faceted, participatory tribute to the beloved silk square.
The aim of the Carré Club, no matter its size or city, is to generate a steady source of creative output aimed at a transgenerational audience — think artist demonstrations, café gatherings, curator visits and more, all running day into night. Conceived by Bali Barret, artistic director of the Hermès women’s collections, Hermès Carré Club debuted in New York, then traveled to Toronto and Singapore and will head to Milan later this month.
Divided into six modules, the journey begins with the “Click and Check,” meaning after guests check in and receive their card, their image is captured by 360-degree cameras in a photo booth.
They are then led to the Carré Studio, where artists will be live-demonstrating how they draw and paint the designs. Their palettes are set up alongside

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Milanoo.com Ltd