John Varvatos Enters Middle East With Dubai Mall Store

John Varvatos has made a move into the Middle East.
The New York-based men’s brand on Tuesday night opened a 2,937-square-foot store in the Fashion Avenue section of the Dubai Mall.
The store, which is the 31st retail unit for the label, is part of a geographical licensing deal with Casa Vida, which is part of Emaar Properties, a real estate firm that owns the Dubai Mall, according to Mark Brashear, chief executive officer of John Varvatos.
Under the terms of the deal, Brashear said, Casa Vida will open two additional stores in the Middle East over the next 18 months. The locations have not yet been identified, he said. “We’re looking at a couple of different options.”
Emaar operates over 6.7 million square feet of retail space in Dubai and also owns the Dubai Marina Mall, Souk Al Bahar and the Gold & Diamond Park, according to its web site.
The addition of Varvatos is part of the expansion of the fashion and lifestyle offerings at the Dubai Mall that involves adding another 1 million square feet and 150 new brands to the Fashion Avenue area of the mall. The company has a goal of attracting over 100 million visitors in the next three to

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