EXCLUSIVE: Christopher Raeburn Gets Ready for the Next 10 Years

LONDON — Ten years after generating buzz with a first collection of eight garments made from military parachute fabric and big ambitions around recycling, Christopher Raeburn is gaining even greater recognition in an industry that is waking up at last to environmental sustainability and responsible design.
As Timberland’s global creative director, the London-based designer sees an opportunity to give his sustainability mission a broader, more global platform, while at his own label, Raeburn has brought on board his brother and fellow designer, Graeme Raeburn, as performance director, a new role.
The brothers are now aiming to push the boundaries of design, material innovation and waste reduction further and to redefine what success means along the way.
“For us, success is not about Raeburn products being in every store or on every street corner, quite the opposite. We want to look at growth in a much more modern way than just incremental numbers,” Raeburn said from his East London studio as he was preparing his fall 2019 show, set for Jan. 6 during London Fashion Week Men’s.
“During our early stages, people would look at our business plans and tell me that I wasn’t ambitious enough. I think I always was, but it’s always been about

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