Do Men’s Fashion Weeks Have a Future?

The rise of genderless fashion and coed shows are sparking questions over the future of men’s fashion weeks.
According to data from Launchmetrics, the Media Impact Value — a quantitative number generated by an algorithm to measure the impact of relevant media placements — of men’s showcases around the world has been constantly diminishing as big names exit in favor of coed shows held during the women’s shows. Brands are also putting more focus on communicating one unified message across their men’s and women’s wear departments.
Data gathered during the spring 2019 events last June in New York and London showed they have been lagging behind in terms of the buzz created across print, digital and social media, generating 2.1 million euros and 5.8 million euros, respectively, in earned media impact value.
Men’s showcases in Florence, Milan and Paris, on the other hand, whose schedules are filled with big brand names, continue to hold on to their relevance.
Florence and Milan generated a combined media impact value of 49.4 million euros, while Paris Men’s Fashion Week generated 57.8 million euros.
Virgil Abloh’s Louis Vuitton debut lead the conversation last season — generating 18.2 million euros — and was followed by the likes of Dior, Versace,

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