Sam Lobban is making his first major mark on the Nordstrom Men store.
On Friday, the vice president of men’s fashion, who joined the retailer in June, will unveil New Concepts, the first in a series of rotating pop-up shops intended to highlight innovative men’s wear.
The first is being called Concept 001: Out Cold and is centered around what Lobban and the Nordstrom merchandising team believe to be the best products for inclement weather. The shop will have a physical presence on the main floor of the Nordstrom Men store on 57th Street and Eighth Avenue in Manhattan — replacing the Olivia Kim Merry + Bright holiday shop — as well as in the Seattle flagship.
The Out Cold shop opens Friday.
Among the 20 brands that will be offered are Kjus, Houdini and Aztech Mountain for ski and outdoor apparel; high-tech brands Arc’teryx Veilance and Mackintosh; technical footwear from Hoka One One and Salomon, and outdoor gear from Leatherman and Snow Peak.
The new concept comes as Nordstrom continues to tweak the New York store, the first men’s-only unit in its fleet. While there has been criticism of the store’s configuration and product selection, Nordstrom executives have said they continue to adapt to what