Italy’s Men’s Sales, Exports Grow in 2018, Brands Support MFW

MILAN — Trade policies, Brexit uncertainties, social protests in France and European political elections are factors that could influence the economy this year, but Brunello Cucinelli is unwavering: “Of one thing I am sure: it’s not true that men don’t want to buy, I don’t believe this at all.” With “at least three different posts” on social media per day, men “must change depending on the occasion. We take more care of our looks because we will be posted. It’s a new way of life,” he argued.
Figures released by Centro Studi of fashion industry association Confindustria Moda support this positive take — even 2019 is seen as “stable” compared with 2018 and showing “limited dynamism,” based on the spring 2019 orders. That said, the Italian men’s wear industry is expected to report 2018 sales of 9.44 billion euros, up 1.5 percent compared with 2017.
Men’s wear accounts for 17.5 percent of Italy’s textile and fashion revenues and 27.9 percent of all apparel. The first half of 2018 was particularly brisk, with exports up 5.5 percent, but business slowed starting last summer. Consumer spending in Italy was defined by the association as “one of the worst [since] 2013.” However, 2018 year-end figures

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