Phuong My Stages First Runway Show in New York With an Artistic Flair

POETRY IN MOTION: Attendees at Phuong My’s Tuesday morning runway show faced a serious climate change.
As many traipsed into Spring Studios with remnants of the snowy sidewalks on their shoes, they found their seats in a more fiery setting. Aside from the red lighting and toasty temperature in Gallery II, swirling circular fabrics flew up and descended thanks to several strategically placed circular fans. ”I like the poetic so I wanted to create an emotion,” the Vietnamese designer said. “This is the first time that we entered New York Fashion Week so the whole theme is called ‘Sayonara,’ which means good-bye to the Asian fashion show as we step into the U.S. market. So we wanted to bring something with us to create something emotional.”
With distribution in more than 20 countries, Phuong My aims to start selling in the U.S. The company’s namesake, who is also the creative director, has been in business for seven years. A team of people including executives from Eyesight and Kaleidoscope Consulting helped to execute the artistic element. “We wanted to create something emotional that would transform people from New York Fashion Week to another place,” My said.
Based in Ho Chi Minh City, Vietnam, she

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