Frescobol Carioca to Open First Standalone Pop-Up

Frescobol Carioca is testing the retail waters in the U.S.
The high-end Brazilian swimwear and casual sportswear label will open its first brick-and-mortar pop-up, a Summer Cabana, in Greenwich Village on May 20. The 600-square-foot shop at 400 Bleecker Street will be open through mid-August but may extend its stay if successful, according to cofounder Harry Brantly.
“We’re trying to be a premium luxury resortwear brand and that’s hard to do without an outpost in the U.S.,” he said. Brantly said the company did a comprehensive analysis of its business and saw that nearly 40 percent of its sales come from the U.S., “and the vast bulk of that is in New York.”
Although the sales are scattered throughout Manhattan, Brooklyn and other areas, the brand will start its retail experiment on Bleecker Street. “We’ve always loved the area and aspired to have a shop there,” he said.
He said if the pop-up is successful “we’ll go to the landlord with cap in hand” and extend the lease. “That’s the way retail is at the moment, and we’re keen to maintain our flexibility.” The brand is also considering pop-ups in Miami and Los Angeles.
In the States, Frescobol Carioca is also carried in Bergdorf Goodman,

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