Alberta Ferretti Resort 2020

MONTE CARLO — Alberta Ferretti knows her customers, and while she continues to deliver those dreamy and feather-light chiffon gowns that the designer herself admits have forged her identity, she is also seeking to add a “touch of eccentricity.”
Speaking ahead of her resort show here on Saturday evening, Ferretti said her recent increased attention to daywear continues ”with a more precise image,” as she works to offer sophisticated alternatives to the “strong women” who are her customers.
“There has been so much talk about streetwear, but I think there is a desire to be more eccentric and unique, to explore a more personal and special language. Women today are no longer afraid to dare,” said Ferretti.
The designer explained that she wanted to emphasize Italian craftsmanship. “In a global world, Italian fashion needs to continue to have its own identity and we need to talk about this.”
Paraded at the yacht club overlooking the sleek multimillion-dollar boats harbored below, it was “inevitable” for the collection to be inspired by the sea, or nature in general — a staple for Ferretti.
“Nature is what conveys emotions, a sense of life and beauty,” she said. Case in point: the chiffon gowns in the colors of the sea

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