How Fashion and Beauty Brands Are Giving Back for Pride Month 2019

As June marks Pride Month and the 50th anniversary of the Stonewall uprising, many fashion and beauty brands are coming out to support the LGBTQ+ community in impactful ways.
Several brands are showing their support by creating capsule collections full of rainbow-themed apparel and accessories, donating up to 100 percent of net proceeds to charities that benefit the LGBTQ+ community, including GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, among others.
Brands are also tapping famous figures to help spread awareness of LGBTQ+ rights, including H&M, which tapped actress and activist Laverne Cox to front its Love for All campaign, and Adidas, which partnered with a number of activists for its Love Unites campaign, including DJ Venus X and drag performer Flawless Shade.
Read on to see how 23 fashion and beauty brands are giving back for Pride Month 2019.
1. H&M 
H&M has tapped Laverne Cox to front its Love for All collection and accompanying campaign, “Stay True, Stay You.” The collection includes rainbow-laden unisex T-shirts, sweaters, shorts, pants, accessories and shoes and features phrases like “Every Body Is Free to Love,” “Free & Equal” and “Proud.” H&M will be donating 10 percent of proceeds from the collection to the

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