The State of E3 2019: Ubisoft

Ubisoft has historically been E3’s biggest risk-taker when it comes to stage shows.

This is the company that inexplicably introduced us to Mr. Caffeine, only a year after interrupting its own press conference with a hectic Battle Tag demo. Even in 2018, years removed from presentational gimmicks being commonplace at E3, its conference included two live performances. Yet behind the spectacle sits an exciting catalogue of franchises, and a track record of big E3 announcements. Its shows continuously balance the predictable with the not, making Ubisoft one of E3’s most intriguing presenters.

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