British Label Stefan Cooke Finds Its Voice, and Flies Solo, at London Fashion Week Men’s

LONDON — Stefan Cooke and Jake Burt, cofounders of the label Stefan Cooke and finalists for the LVMH Prize, are about to stage their first solo runway show on June 9 during London Men’s Fashion Week, and they’re feeling the heat. “It feels surreal to be doing it by ourselves. It also feels intimidating,” said Cooke, who has witnessed a shower of accolades over the past two years.
The brand has won the H&M Design Award and the L’Oréal Professional Creative Award, but Cooke and Burt will now have to wait until September to see if they’ve scooped the LVMH Prize.
Having shown under the Fashion East umbrella, the duo have moved on from conceptual to more commercially focused designs. The label is stocked at Machine-A, Dover Street Market and
Their lines for spring/summer 2020 have a more relaxed silhouette than in past seasons, where trousers and shirts were tight and cropped. They will also be introducing a new bag concept, a category that’s been performing well for the company.
As they build the brand, they’ve been asking themselves some difficult questions, such as: “How do you take all of the things that are Stefan Cooke, like textile manipulations, and turn them into

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