Rip Up the Calendar: Men’s Show Weeks Are Not Working for Everyone

LONDON — Has the men’s wear industry outgrown its boots?
This is a golden moment for men’s wear, with flourishing sales, a fashion-loving generation of shoppers, and Instagram propelling sneaker-crazy young men into stores like never before. Despite it all, the seasonal men’s fashion calendars — with the exception of Paris — are shrinking.
The New York, London and Milan schedules have been shedding designers and brands for many reasons: Fashion houses have chosen the coed route, opted to show or present in different cities, take part in trade shows such as Pitti Uomo, or stage direct-to-consumer events, or digital shows.
Others have decided to take a step back and invest their marketing money elsewhere, refusing to be shackled to the runway — or the presentation space — season after season.
Christopher Raeburn, a longtime fixture on the London men’s calendar, has decided to pull out of the city’s spring/summer 2020 lineup, which runs from Saturday to June 10. He said he wants to explore new ways of engaging with his consumers and community.
“It is our job to disrupt, to capture and create a new mood,” said Raeburn, who last year was named global creative director of Timberland, and who continues to operate his

Follow WWD on Twitter or become a fan on Facebook.

Read More…