Salvatore Ferragamo Men’s Spring 2020

Having Palazzo Vecchio as the backdrop of a runway show is a privilege that only a quintessential Florentine brand such as Salvatore Ferragamo with a long history in this Tuscan city could hope to pull off. Of course such an incredible backdrop might have become a bit overwhelming with a weak collection. But that wasn’t the case for the lineup creative director Paul Andrew showed on Tuesday night.
The antique beauty of the Piazza della Signoria square actually created a charming contrast to the slightly futuristic take on the utilitarian aesthetic injected into the collection. Salvatore Ferragamo’s incredible craftsmanship and heritage stood out, but in a new version, never nostalgic or retro, but projected into the future. The high-tech approach to the treatment of materials, including leather which was embossed and then waxed for a glossy effect, as well a certain sharpness in the cuts, conveyed a look that felt very modern and cool yet never cold or too minimal. Accessories helped put the focus on the duality of the lineup: while the sailing bags and the leather sandals exuded classic elegance, the multipocket bags and chunky boots offered the most functional and cutting-edge essence of Andrew’s fashion proposal for

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