OLÁ, LOS ANGELES: Brazil-based clothing label Farm Rio sees the U.S. as its ticket to overseas expansion, with the company unveiling its first West Coast store on the heels of a New York door opening this past spring and one planned for Miami in the fall.
The 900-square-foot pop-up store opening this week at Westfield Century City is part of a larger strategy to grow the business in the U.S. before a broader global expansion.
Farm Rio was launched in 1997 by Katia Barros and Marcello Bastos and gained ground among consumers for its bold colors and tropical prints across a line that now includes dresses, jumpsuits, skirts, pants and tops. The brand now counts more than 70 stores in Brazil.
This year the company began laying the groundwork for U.S. expansion, first with the launch of an online shop in March. The following month Farm Rio opened a New York store, which the company said beat projections by 50 percent in its first month in business. In May there was a Surf Lodge pop-up, with Los Angeles now set to see the brand.
Farm Rio totaling 900 square feet at Westfield Century City.
Barros cited the Los Angeles weather and its synergies to