Nordstrom, Union Throw Block Party for Concept 005 Launch

Sam Lobban wasn’t about to host just another in-store event for the launch of Nordstrom’s latest pop-up men’s concept shop. Instead, the retailer’s vice president of men’s fashion threw a high-energy block party at the Hester Street Market on the Lower East Side to introduce Concept 005: Union & Company, complete with food, drinks, live music and fun takeaways.
“We’ve been to enough boring cocktail parties,” said Chris Gibbs, owner of Union, the buzzy Los Angeles-based specialty store. “We wanted to create something we would actually go to.”
The event was properly named a block party. The vibe was a neighborhood cookout, with food provided by Jamaican restaurant Miss Lily’s. The only thing missing was an open fire hydrant for children to run around, but the young attendees found fun and games at a ping-pong table instead.
A newsstand near the entrance carried fashion magazines, gave out free candy, and scratch-off tickets for a chance to win a free T-shirt. Games such as dominoes and chess were stationed on picnic tables and wooden speakers were in the rear where Stretch and Bobbito provided tunes for the party.
“Doing outdoor parties in New York, there’s such a rich history of that from the park jams

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Florsheim