Fashion, like love, is a universal language, a fact that was underscored by China Cool’s four runway shows on Wednesday that introduced three established and two emerging brands during New York Fashion Week: The Shows at Spring Studios. And while the China Cool designers spoke through interpreters, their clothing needed no translation.
“We’re known as the gateway to the Chinese consumer,” said James Lin, head of fashion, North America at Tmall. “We brought five Chinese brands that have a point of view to New York Fashion Week to walk the runway. We want to encourage new voices and give established Chinese brands a platform.”
Peacebird is one of China’s top multibrand retail and fashion labels; popular intimate apparel label Threegun incorporates science and technology with fashion; Rizhuo expresses its peaceful values with loose, structured shapes; conceptual artist Song Ta’s Songta label features bold images and characters, and I-am-Chen founder Zhi Chen, a recent Parsons School of Design graduate, was a semifinalist in the 2018-19 International Woolmark Prize Hong Kong.
Prior to launching his collection, Songta’s designer was a conceptual artist.
The five were chosen after Tmall asked the brands to interpret several trends “to see how the trends fit into their collections, like a ‘Project