Holubar Mountaineering Brand to Be Relaunched in U.S.

Holubar has a long history and yet is virtually unknown in the American market today. But former Woolrich executive Patrick Nebiolo is out to change that.
The mountaineering brand can trace its roots back to 1946 when Alice and Roy Holubar introduced the first lightweight down sleeping bags made from nylon fabric. They later expanded into outdoor apparel and at their peak also operated 10 stores throughout the U.S. The Boulder, Colo.-based brand also made the parka that Robert De Niro wore in “The Deer Hunter.”
After several decades of strong growth in the Sixties and Seventies, the brand was sold to Johnson Wax in 1975 and then to one of its primary competitors, The North Face, in 1981, which stopped producing the line and renamed its stores The North Face.
At the end of the Nineties, an Italian group led by entrepreneur Alberto Raengo purchased Holubar from The North Face and reintroduced the brand to the European market in 2012. Now Fashion Box USA, a new business created by Nebiolo, the former managing director of Woolrich Inc., has acquired the North American license and is relaunching the brand for fall. He serves as group president and chief executive officer, while Raengo is

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