Story Boutique Partners With Cigna for ‘Feel Good’ Store Concept

Wall Street-ers and presidential debate watchers may not be the only ones who aren’t feeling so good, given the shaky economy. But with the newest incarnation of her Chelsea boutique Story, Rachel Shechtman is trying to up the wellness factor.
Through a new partnership with the global health service company Cigna, Story will spotlight “Feel Good” from Jan. 19 through Feb. 28. Timed to appeal to all those New Year’s resolutionists, the concept will tap into local wellness experts like Well + Good, and the store layout targets three areas — Good Plan for preventative care, Good Vibes for mindfulness and Good Eats for nutrition.
Building on the Coach by Cigna app, the store aims to create “a 360-degree experience,” according to Shechtman. Some of the more unexpected finds in the Good Vibes section include a Cigna Virtual Relaxation Pod that uses Oculus technology to create three VR environments as well as guided meditation. Le Beanock’s hanging chair system and a Snarkitecture-created light installation C by GE connected LED bulbs will also be in the mix.
Good Plan area will spotlight QuardioArm, a Bluetooth-enabled blood pressure monitor, Withings’ newest connected watch The Activate Steel and Sensoria Sock for runners looking to improve their

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