After what has been a bumpy few years, the Ivanka Trump brand has shuttered its doors for good.
Started in 2007 as a fine jewelry company, the Ivanka Trump brand branched out into sportswear, footwear, accessories, fragrance, denim and other categories over the years. Before Donald Trump took office, the label was estimated to be a $ 100 million brand, but post-inauguration, the company had a rocky time with consumers due partially to #GrabYourWallet founder Shannon Coulter’s call for a boycott of the brand. Many shoppers associated the brand with the first daughter although she stepped away from the company before her father took office.
Coulter did not respond immediately to a request for comment Tuesday.
Executives at the company did not disclose how many employees were affected by the closure. Retail distribution dwindled in recent months, and earlier this month, Hudson Bay dropped the collection in a very public way. That was followed by the circulation of an online petition by activist group Care2, which called for Lord & Taylor to do the same. The group had nearly reached its goal of 18,000 signatures Tuesday.
In September of 2016, the company had distribution in 800 stores internationally including such accounts as Lord & Taylor,
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