A decade in, Jessica Simpson’s label has evolved into a $ 1 billion lifestyle brand at retail, and the company has aspirations to double — or even triple — volume in the next 10 years.
Part of the route to this lofty goal includes new product lines, such as activewear and another fragrance developed especially for the decade milestone. Yehuda Shmidman, chief executive officer of Sequential Brands Group, which acquired a majority interest in the Jessica Simpson brand in April, pointed to several avenues of growth potential for the label.
“There’s growth outside America,” he said. “We’ve already had interest from several parties [for freestanding stores]. We also see certain pillar categories for the brand, such as activewear. And there are some other channels for growth, such as e-commerce and mobile commerce. We’re looking at all different ways to get the product into the hands of her customers.”
While the business has an extensive wholesale component, the e-commerce and mobile platforms need to be built. As for international options, the company hopes to capitalize on footwear’s distribution base in 55 countries. Sequential is considering markets in which it should enter or expand, and the right operating partners for various regions. Shmidman said interest has
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