Ready to rock, again. Urban Outfitters and Betsey Johnson partner in exclusive revival of summer 1997 runway collection in a 10-piece ready-to-wear selection, launching online May 13.
Borrowing from Betsey Johnson’s archives, the reinspired summer 1997 launches on urbanoutfitters.com, and will be available in select Urban Outfitters stores across the U.S. and Canada on May 20. The collection ranges from $ 79 to $ 350.
Betsey Johnson revives ’97 collection, inspired by her daughter.
On the latest collaboration with Urban Outfitters, designer Betsey Johnson said the collection represents a “direct reflection of my 1997 runway show,” with this collection of 10 dresses rivaling past collaborations with the brand in 2014 or 2015 by being “revived in a more simple and modern way.” Urban Outfitters’ core customer was born in the Nineties, according to Gabrielle Conforti, Urban Outfitters’ chief merchandising officer of women’s and home in a statement to WWD. “We’re excited to give them the opportunity to experience the iconic Betsey designs updated for today,” she said.
When asked of what emotion is captured in her 1997 collection, Johnson spoke of the blend in feminine whimsy and rebel rocker — appropriately rock ‘n’ roll and ruffle. Conforti added that the collaboration is filtered through Urban