Adeam RTW Fall 2019

Proud of her Japanese origins, designer Hanako Maeda always looks at the rich cultural heritage of her native country to find inspiration for her collections.
For her fall lineup, she immersed herself in the stunning natural environment of Hokkaido, the northernmost of Japan’s islands. In particular, she celebrated Hokkaido’s indigenous Ainu population, who lives in harmony with Mother Nature. The collection’s vibrant tones of turmeric yellow, cacao brown, poppy red and fuchsia referenced the Ainu’s natural dyed garments, while the precious hand-finished details and embroideries punctuating many of the looks echoed the island’s artisanal traditions.
“In a world dominated by technology, I [wanted] to put the focus on both nature and craftsmanship,” said Maeda, who delivered another pretty collection offering a young, fresh and sophisticated vibe.
Workwear informed the functional details of a cool jacket and a wrap skirt decorated with multiple pockets, while dresses crafted from mannish suiting fabrics had charming bias cuts and hyper feminine ruffled trims. Eco leather introduced an urban, sleek feel, counterbalanced by the breezy lightness of an asymmetric white silk frock. Denim in a dark indigo tone got a luxurious treatment for a sculpted dress with dramatic, roomy sleeves, as well as a flared maxi skirt matched

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Adeam RTW Spring 2019

By hosting her runway show at Chelsea’s legendary Tunnel nightclub, which closed its doors in 2001, Hanako Maeda wanted to highlight the inspiration behind her pretty collection.
The designer looked at the Nineties’ club scene in the U.S. and Japan, which not only influenced her choice of colors and materials, including PVC and bold tones juxtaposed with nocturnal hues, but also resulted in a certain experimental vibe. There was nothing too rebellious about the collection, but there certainly was a creative edge mixed with charming sophistication. For example, bright orange PVC was crafted into a corset belt layered over an elegant off-the-shoulder frock with roomy sleeves, and into a polished trenchcoat worn with a nylon bow blouse tucked into a belted trouser skirt.
A Nineties’ vibe resonated not only in the yellow tartan crafted for a tailored trenchcoat and a chic double-breasted blazer cut longer in the back that was inspired by the uber-recognizable plaid suit worn by Alicia Silverstone in the iconic 1995 movie “Clueless” — one of Maeda’s favorite films — but also in the baby pink and indigo Japanese denim designs. Ranging from relaxed jackets and bootleg five-pockets to hyper-feminine bustier tops, they were embellished with sweet bows, a

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