Justin Rose, the number-two ranked PGA Tour player, is making a number of major changes before his 2019 season kicks off later this month.
On Thursday, he left his former apparel sponsor Adidas and jumped ship to Bonobos. Two days ago, he inked a 10-year equipment deal with Honma Golf, a Japanese equipment manufacturer seeking to gain a foothold outside its home country. He had previously been with Taylormade.
Bonobos’ signing of Rose is for a similar reason. The men’s e-commerce brand, which is now owned by Walmart, is also hoping to further make its mark in the golf world by aligning itself with a high-profile professional.
While financial terms of the deal were not disclosed, the marketing component of the agreement calls for Rose to wear Bonobos both on and off the course.
“When we decided to draw attention to our golf line, we wanted to work with someone who not only was a great representation on the course but in everyday life as well,” said Micky Onvural, chief executive officer of Bonobos. “Justin’s presence and power in the game of golf was a huge draw for us as a brand. He brings a level of credibility to who we are and what