St. James’s Retailers, Barbour International Take a Streetwear Turn at London Fashion Week Men’s

STREET SMARTS: Traditional men’s wear retailers from Jermyn Street, St. James’s took to the sidewalks of London for their fourth open-air show in a see-now-buy-now format during London Fashion Week Men’s.
New to the fashion week fixture were brands Paul & Shark, Aspinal of London and Grenson. The three brands joined seasoned labels Harvie & Hudson, John Smedley, Lock & Co. and Aquascutum in flexing their sartorial muscles.
The Jermyn Street retailers favored mustard yellow and cornflower blue separates. Bright, colored socks added a pop to traditional looks.

A look from the St. James’s spring 2019 show. 
Courtesy Photo

There were also streetwear staples in the mix, in the form of a camouflage-print windbreaker, a fishnet vest top and laid-back pieces such as cable-knit jumpers, gray track pants and basic T-shirts.
The see-now-buy-now presentation also saw female models dressed in men’s wear. One model wore a dark green slim-fit suit while another showed off a more summer-y look: Navy blue tailored shorts and a relaxed red pullover.
Later in the week, Barbour International showed off streetwear looks, too, incorporating elements from the brand’s classic Bedale jacket and T-shirts with retro-style brand logos.

Barbour International Men’s spring 2019. 
James Mason/WWD

A bright blue filmy jacket had a single-patch pocket that was swiped

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Barbour Men’s Fall 2017

Barbour, the go-to outerwear brand for British royals, pop stars, city and country folk alike, showcased a variety of collections against a backdrop of Steve McQueen images and Triumph bikes, in a nod to the brand’s longstanding collaboration with the British motorcycle manufacturer.
Rugged and sporty wax jackets were inspired by a wax cotton motorcycle suit from 1936 — although they were more lightweight, cropped at the hip and came with flashes of corduroy. Quilted jackets and hooded parkas with pockets aplenty were also on display. Teamed with polos, crewneck sweaters and beanies in a palette of muted grays, blacks and khakis, these looks all had a youthful air.
Another jacket was hand-painted with the Scottish sculptor and poet Robert Montgomery’s poetry. Montgomery is known for his site-specific installations, and his poetry is commonly seen lit up in fields or at roadsides. A limited-edition, see-now buy-now collection, featuring both hand-painted and embroidered jackets, was available exclusively at Selfridges from Friday.

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