Sprayground Recruits Biaggio Ali Walsh for Ads, Opens Pop-up Shop in Times Square

IN THE RING: Pre-holiday pop-up shops in New York are routine but one with ties to the late Muhammad Ali is unexpected.
As the Vacant New York site can attest to, there is no shortage of shuttered storefronts in Manhattan. Nationwide the situation is not much better with store vacancy rates in the U.S. expected to be 11.8 percent in the fourth quarter of this year and slightly higher next year, according to the web site Statista.
To help offset that, if only temporarily, the New York-born brand Sprayground has opened a weeklong shop at 140 West 42nd Street and as of Nov. 21, founder David Ben-David is showing off his fandom for the late Muhammad Ali. Through an alliance with Muhammad Ali Enterprises, his company has developed a commemorative collection that includes a $ 70 embroidered backpack, a $ 70 duffel bag and a $ 350 keepsake box with a few items including embroidered boxing gloves. The line will be sold in the pop-up and online with some of the proceeds benefitting the Muhammad Ali Foundation.
One of Ali’s grandsons, Biaggio Ali Walsh, a University of California running back and budding model, is headlining Sprayground’s new advertising campaign. Seated on a locker room bench for

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon