Turkish Airlines Marks 85th Anniversary With Uniforms Designed by Ettore Bilotta

IN-FLIGHT FASHION: To mark its 85th anniversary, Turkish Airlines is giving its cabin crew employees a fresh look, thanks to new uniforms from Ettore Bilotta.
Their spruced-up look includes dresses, jackets, pants, blouses, hats, gloves, bags and accessories in a combination of deep red and anthracite. To relay a more cohesive image for the airline, the company will also streamline uniforms for pilots, on-board chefs and ground service employees. All those staffers will soon have a new home base, when what is being called “Istanbul New Airport” bows next month after three years of construction.
The Milan-based designer incorporated classic elements of Turkish design borrowed from traditional patterns in artisanal glassware, ceramics and calligraphy with contemporary accents. To give his finery more of an of-the-moment spin, the airline tapped British photographer Miles Aldridge to shoot the campaign to launch the cabin uniform collection on location in Turkey. Aldridge said the Italian designer’s new uniforms “hark back to a golden age of fashion from the Fifties, but with a contemporary twist.”
His new designs are meant to signal a new era and brand identity for the carrier, which was started in 1933 with five planes. Turkish Airlines now has 325 passenger and cargo aircrafts

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