NEW YORK — Untuckit is an old-fashioned feel-good American success story.
Two business school buddies with not a stitch of fashion industry experience started a company in 2011 to provide a solution to a problem they saw in the men’s apparel market: button-down shirts that looked and fit properly when worn untucked.
The business launched as strictly an online play with just the one signature product and financed with $ 150,000 raised from friends and family. They came up with a signature sail insignia for the tail of the shirts and it was off to the races.
By last June, Untuckit had attracted the attention of California venture capital firm Kleiner Perkins, which invested $ 30 million to fund the company’s growth.
Since its founding, Chris Riccobono, executive chairman, and his partner Aaron Sanandres, chief executive officer, have expanded into a range of men’s categories including polos, sweaters, sweatshirts, shorts and even sport coats as well as women’s wear and shoes. And Untuckit also operates 18 stores around the country.
Today, the brand will introduce its children’s collection, followed by men’s pants on Nov. 14. And by the first week in December, the company will increase its owned store count to 25, including three more units in
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