How Ellen DeGeneres Changed Daytime TV Without Letting It Change Her

Ellen DegeneresWhen Ellen DeGeneres made her daytime TV debut 15 years ago, a lot of people weren’t very sure if the world was ready for her.
The hesitancy makes a bit of sense. After all, it had…

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How Deep Space Nine Changed Star Trek for the Better

Opinion: 25 years on, here’s what makes the black sheep of the Star Trek family, Deep Space Nine, the best Trek.
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Beano turns 80: How comic’s characters have changed

The Beano – Britain’s most rebellious children’s comic – is turning 80 today.
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The Second Act of Niecy Nash: How Getting On Changed the Claws Star’s Path in Hollywood

Niecy NashDrama. Improv. Sitcoms. Reality. Niecy Nash, who is now starring in Claws, always knew she could do it all, but Hollywood wasn’t so sure.
“It took a long time for the industry to…

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Beyond the World Cup: How Soccer Has Changed the Way Men Dress

Even if the soccer showdown is not inciting you to cheer along this year, it might influence your next look.
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Nonfiction: David Sedaris Has a New Essay Collection. It Changed Alan Cumming’s Whole Worldview.

In “Calypso,” Sedaris delivers a caustically funny take on the indignities and banalities of everyday life, Cumming writes.
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7 Women On How Getting Married Changed (Or Didn’t Change) Their Relationships

How much does getting married these days really change a relationship?
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A Vivid Reminder Of How Much Khloe Kardashian Has Changed

The reality-TV star’s style has come a long way over the years.
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LeBron changed the game as a basketball prodigy

‘The Chosen One’ lived up to the hype like no basketball star before him, and there hasn’t been anyone quite like him since.
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Annihilation: 6 Ways the Movie Changed from the Book

We break down six key ways writer/director Alex Garland changed the plot of Annihilation.
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Lucy Liu Wants to #BringArtBackToSchools After Her Childhood Passion Changed Her Life

Lucy Liu has school art programs to thank for her success as an actress.

The Kill Bill star, 49, tells PEOPLE she mined her creativity by exploring her artistic hobbies at school. Growing up, Liu says, her parents didn’t encourage art in their home. The only time she could explore that side of herself, she says, was in school.

“It actually changed my life completely because since we were so math and science oriented,” she recalls. “When I started to get involved and do art on my own and at school in those programs, I was able to understand that I really wanted to have a creative life. Once I graduated from school I obviously pursued that and continued to pursue it even though my parents were not thrilled about that.”

That’s why Liu says she is partnering up with LIFEWTR, the premium bottled water company, and the brand’s “Arts in Education Series” on Arts Advocacy Day to drive conversation around the importance of arts in education and help #BringArtBackToSchools. On Monday, the actress posted about the campaign to her Instagram alongside a message on how her fans can get involved and help their local schools receive free art kits from LIFEWTR.

“Today, @LIFEWTR is announcing a commitment to reach one million students nationwide in the next year through curated curriculum, distribution of art supplies and local partnerships to champion this cause and inspire the next generation of artists like myself,” she wrote. “Please join me and share your story about how art has had a positive impact on you or someone you know, zip code and #BringArtBackToSchools. They’ll be donating art kits to classrooms in select schools across the country.”

The initiative combines two of the things Liu is most passionate about. As a mom herself to 2-and-a-half-year-old Rockwell Lloyd, the Elementary actress says it’s important to make sure kids explore their creativity when young.

“I have a few focuses. One of them is children, the other one is art and the other one is acting,” Liu says. “With kids especially, there’s a certain freedom that they have with the way they express themselves and that’s what we should tap into now. And what I love about what LIFEWTR is doing is they’re advocating for that and they’re advocating for people to have an opportunity to discover themselves as artists and to inspire other people.”


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Kylie Jenner’s BFF Jordyn Woods Reveals Weight Loss Secrets: ”So Much Has Changed”

Jordyn WoodsJordyn Woods’ future has never looked brighter.
Those keeping up with the Kardashians have become acquainted with Kylie Jenner’s right-hand woman over the years, but there’s…

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No-spoiler review: Star Wars has changed forever

A long time ago, I gave up on Star Wars. Grew tired of bad acting and vague catchphrases. “What this franchise needs is a rebel,” I thought. Now it has found one.
Entertainment News – Latest Celebrity & Showbiz News | Sky News

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The ‘Lion King’ Effect: How a Broadway Smash Changed South African Lives

Over 20 years, hundreds of performers have joined the show in cities around the globe. These are some of their stories — laced with hope, tragedy, homesickness and triumph.
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How Taylor Swift’s Style Changed for the Reputation Era

Taylor Swift, MagazineIt’s a new era.
Taylor Swift has officially taken her fans out of the 1989 era and landed them in Reputation. With the change in eras has come a change in Swift as well. Starting at…

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Kim Kardashian West may have just changed the way you shop

The reality star hopes to change online shopping with her app ScreenShop, but not everyone is happy.
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Matt Dawson’s life changed by a tick bite

A bacterial infection spread through the former England rugby player’s body after he was bitten.
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Three-time champs, then villains: Why 2007 changed everything for Patriots

Three-time champs, then villains: Why 2007 changed everything for Patriots
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Saying Farewell to a Store That Changed Shopping

Fashion power players share their memories of Colette, the Paris store that is closing after 20 years.
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Has Political Photography Changed Under Trump?

Christopher Anderson’s images of the Women’s March are now on view in NYC.

Lifestyle – Esquire

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On the Runway: Anita Pallenberg Changed How We All Dress, Not Just Keith Richards

The actress and model, who died this week at age 75, is known for influencing the Rolling Stones’ look, but she’s the one who was the real boho pioneer.
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‘Originals’ Author Adam Grant Explains the One Trip That Changed His Life

And what he drinks on an airplane.

Lifestyle – Esquire

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I Tried the Make P:rem Soothing Layering Double Mask — And My Skin Is Forever Changed

Korean beauty’s latest trench? Double sheet masks. Find out what happens when an Allure editor gave the Make P:rem Soothing Layering Double Mask try.
Allure
We rounded up all the best holographic makeup, including multi- dimensional highlighters, lipsticks that change colors, and a mermaid tail-like shadow.
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MillionaireMatch.com - the best dating site for sexy, successful singles!
MillionaireMatch.com – the best dating site for sexy, successful singles!

This Gilmore Girls: A Year in the Life Twist Just Changed Everything at the 2017 Emmys

Gilmore GirlsWe need to talk about the 2017 Emmys race. Yes, it’s only April and the awards are a good five months away, but it’s time. Why? Because the Outstanding Limited Series race–mainly the…

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Ivanka Trump Changed Her Eye Color and No One Noticed

Ivanka Trump, Colored ContactsBlink and you’ll miss it (literally).
While all eyes have been on Ivanka Trump for the past few years because of her involvement in dad Donald Trump’s campaign (and now…

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This Couch That Can be Assembled in 10 Minutes Just Changed Move-In Day Forever

If only this couch existed when Ross Geller was around.

As any apartment dweller well knows, the struggle is real when it comes to moving a couch between tiny apartments. Whether it’s trying to finagle it up a narrow staircase, a la the favorite ’90s sitcom character, or attempting to push it through too-narrow doorways, relocating this PIVOT-al piece of furniture is no easy feat.

Enter Burrow: a direct-to-consumer brand whose single customizable sofa combines modern stylings, low prices and a streamlined assembly process. According to the company, their seating can be put together in ten minutes and just as easily packed up when moving day comes, saving you time and preserving any relationships that may not be able to withstand IKEA instructions.

RELATED: 10 of the Most Mystifying Items Ever Found in HomeGoods

WATCH THIS: Luann de Lesseps Shows Off Her Chic New Bedding Collection

 

“We decided to create Burrow when we saw friends paying to have their couches cut apart in order to get them up narrow New York City apartment stairwells,” Stephen Kuhl, who co-founded the brand with Kabeer Chopra, states in a press release. “Burrow helps eliminate the difficulties of purchasing a couch and is specifically designed to support customers as their lives evolve.”

RELATED: Here’s Where to Buy Kacey Musgraves’ Perfect Pink Sofa

The modular sofa is available in five colors and four sizes. The one-cushion version can serve as a stylish armchair, while the four-seater is ideal for you and a few friends. Armrests come in high or low options, and the cushions are reversible, offering a smooth finish on one side and a tufted style on the other.

With free one-week shipping and prices that peak at $ 1,150.00, a Friends marathon in your new place is closer than ever.


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Sid Mashburn Just Changed the Made-to-Measure Clothing Game

What if every shirt fit perfectly and was approved by a style legend?

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6 Ways ‘Girls’ Changed Television. Or Didn’t.

Our critics look at the impact of the HBO show on television as it enters its sixth and final season.
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How Mary Tyler Moore Changed Fashion

From a perky hat toss to jumpsuits fit for a fighter pilot, the character Mary Richards reflected the stylish trajectory of the working woman.
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How the Carrie Fisher and Debbie Reynolds Documentary Bright Lights Changed Its Director

Debbie Reynolds, Carrie Fisher, 1972Apparently directing Bright Lights: Starring Carrie Fisher and Debbie Reynolds had the same effect as watching it will.
“I was surprised by how much I fell in love with Carrie and her…

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Tilikum’s Legacy: How the Late SeaWorld Orca Changed the Park and Whale Captivity Forever

On Friday morning, Tilikum the orca whale died at the SeaWorld park in Orlando, Florida.

Long before his passing, the 36-year-old killer whale made headlines for his part in the controversial documentary Blackfish, in which his behavior was profiled — and for killing SeaWorld trainer Dawn Brancheau in 2010.

These events encouraged a new era at SeaWorld, where the interest shifted from breeding whales and making them perform to focusing on the animals’ natural behavior, and also bolstered the movement to end whale captivity.

In a timeline of his brief life, it is easy to see the challenging world Tilikum lived in, and how his struggle has forever changed SeaWorld and how we view captive whales.

1983: Tilikum the 2-year-old bull orca is captured from the wild in the waters near Reykjavík, Iceland, and is taken to a tank at a local zoo.

1984: After a year in Iceland, Tilikum moves to Sealand of the Pacific in South Oak Bay, British Columbia, Canada.

Here, Tilikum is put into a tank with two other older and larger female orcas, Haida II and Nootka IV, leaving the male newcomer at the bottom of the social hierarchy. Because of his standing with the group, Tilikum endures continued bullying from both of the female whales, who often forcibly herd him into a smaller medical tank.

Feb. 20, 1991: Keltie Byrne, a 21-year-old marine biology student working as a part-time trainer at Sealand, slips into the pool containing Tilikum, Haida II and Nootka IV. All three whales submerge Byrne, a competitive swimmer, in the water and prevent her from surfacing. For minutes, the whales drag her around the pool and prevent her from reaching the sides or receiving help from fellow trainers. Eventually, Byrne drowns in front of guests. Several hours pass before the park can safely remove the woman’s body from the whales’ pool.

Jan. 9, 1992: Harassed by his pool mates for years and partially responsible for the death of one person, Tilikum is transferred to SeaWorld in Orlando, Florida, to continue training and performances. Sealand of the Pacific closes shortly after Tilikum’s departure.

During his time at SeaWorld Orlando, sperm removed from Tilikum by trainers is used to sire 21 orca calfs, 11 of which preceded their father in death.

July 6, 1999: On this morning a dead man, 27-year-old Daniel P. Dukes, is found naked and slumped over Tilikum’s back. SeaWorld discovers later that Dukes had visited the park the previous day, hid until it closed and then snuck into Tilikum’s tank. An autopsy determined Dukes’ cause of death was drowning by Tilikum.

Feb. 24, 2010: Tilikum becomes responsible for his third death — making him responsible for three of only four recorded deaths by orca attacks on humans. After performing a ‘Dine with Shamu’ show with veteran trainer Dawn Brancheau, Tilikum grabs the trainer and drags her into the water, drowning her in front of guests. Tilikum is removed from performances after this incident, but remains on display at the park.

March 30, 2011: SeaWorld decides to use Tilikum in performances again, adding a few security measures to prevent further trainer injuries.

December 2011: Tilikum is removed from performances due to illness.

April 2012: SeaWorld starts using Tilikum in performances once more.

January 2013: The documentary Blackfish premieres, profiling Tilikum’s experience in captivity, arguing these unnatural conditions (tiny cages, close quarters to other whales, performance training) caused the whale mental and physical anguish, which contributed to the deaths he was involved in.

August 2014: SeaWorld starts building new, larger killer whale tanks, but states that the choice is not a response to Blackfish. Animal advocates openly argue that the changes are not enough to satisfy the intelligent creatures, who swim dozens of miles a day in the wild, and that all of SeaWorld’s orcas should stop being used for breeding and get to live out the rest of their lives in sea sanctuaries.

October 2015: Tank expansion plans in San Diego halt after California Coastal Commission rules that construction can only continue if the parks end their captive breeding program.

November 2015: Plans to phase out killer whale shows are announced. SeaWorld states that killer whale performances will cease at the San Diego park in 2017 and at other locations in 2019.

March 2016: SeaWorld reveals that Tilikum has a bacterial infection in his lungs that is resistant to treatment and is greatly affecting his overall health.

March 17, 2016: SeaWorld announces its plans to end its captive breeding program, which means the current orcas living in the parks will be the last killer whales in captivity at SeaWorld, unless a whale comes in as a rescue.

May 2016: The parts of the orca performances that include kissing, dancing or posing cease at SeaWorld.

Jan. 6, 2017: Tilikum dies at SeaWorld Orlando.


PEOPLE.com

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Nonfiction: From Michael Lewis, the Story of Two Friends Who Changed How We Think About the Way We Think

In “The Undoing Project,” Michael Lewis tells the story of the friendship and work of Amos Tversky and Daniel Kahneman, and how they changed our understanding of human rationality.
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Followers Are the New Currency: How Social Media Has Changed the Celeb Glam Squad Game

Glam Squad“Social Media…it’s honestly completely changed my life,” celebrity hairstylist Jen Atkin told me via phone from Ojai, Calif., in late August. She was taking a mini vacay with her…

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Today’s Grandmother: Your Guide to the First Two Years: A Lot Has Changed Since You Had Your Baby! the How-To Book to Become an Active and

Today’s Grandmother: Your Guide to the First Two Years: A Lot Has Changed Since You Had Your Baby! the How-To Book to Become an Active and


The birth of a baby is exciting for everyone, but much has changed in the last thirty years, meaning it can also be intimidating-especially for the expectant and new grandmother. This is the how-to-guide for grandmothers-to-be, new grandmothers, and those who are becoming grandmothers again. – Explore the most up-to-date facts about pregnancy and birth. – Learn the latest in baby care, such as nutrition, sleep, equipment, and safety. – Prepare for the new family dynamics, challenges, emotions, and parenting approaches today. Get practical information and sensible tips to navigate this wonderful, transforming, yet sometimes challenging relationship with your new grandfamily, alongside Angela Bowen, a Registered Nurse and proud grandmother.
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How Men’s Bathing Suits Changed Over 100 Years

A new show at LACMA explores the evolution from cumbersome swimming costumes to the Gucci thong.



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Prince Harry Then and Now: Proof the Royal Hasn’t Changed Much in 31 years

Prince Henry Charles Albert David of Wales turns 31 today! And, after taking a look at the royal ginger's baby photos, it's clear that Harry hasn't changed much in his three-plus decades (aside from swapping…


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15 Things That Have Changed From the First Seasons of Keeping Up With the Kardashians

The tenth (yes, tenth) season of Keeping Up With the Kardashians returns next week, and while the episodes of the reality series might be starting to blend together at this point, lots is different from…


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“I Have a Dream”: A 50th Year Testament to the March That Changed America, A Southern Christian Leadership Conference Commemorative Photo Journal

“I Have a Dream”: A 50th Year Testament to the March That Changed America, A Southern Christian Leadership Conference Commemorative Photo Journal


On August 28, 1963, something quite amazing occurred. On the day, one of the largest political rallies ever took place in support of civil and economic rights of African-Americans and Dr. Martin Luther King, Jr. gave one of the most stirring speeches in history, when standing in front of the Lincoln Memorial, he delivered his “I Have a Dream” speech.This book is a celebration of the 50th anniversary of this address and includes narrative and more than 100 captioned photos of the American Civil Rights movement. The photographs come from Bob Adelman, one of the most notable photographers of this movement. His work has been featured in Time, Newsweek, and the Associated Press. It is authored by the Southern Christian Leadership Conference (SCLC), an organization in which Dr. King served as the first president.
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“I Have a Dream”: A 50th Year Testament to the March That Changed America, A Southern Christian Leadership Conference Commemorative Photo Journal

“I Have a Dream”: A 50th Year Testament to the March That Changed America, A Southern Christian Leadership Conference Commemorative Photo Journal


On August 28, 1963, something quite amazing occurred. On the day, one of the largest political rallies ever took place in support of civil and economic rights of African-Americans and Dr. Martin Luther King, Jr. gave one of the most stirring speeches in history, when standing in front of the Lincoln Memorial, he delivered his “I Have a Dream” speech.This book is a celebration of the 50th anniversary of this address and includes narrative and more than 100 captioned photos of the American Civil Rights movement. The photographs come from Bob Adelman, one of the most notable photographers of this movement. His work has been featured in Time, Newsweek, and the Associated Press. It is authored by the Southern Christian Leadership Conference (SCLC), an organization in which Dr. King served as the first president.
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High Heels For Men Show Just How Much Gender Expression Has Changed

“Never before have a few inches mattered so much.” The tagline for an upcoming exhibit at the Bata Shoe Museum in Toronto says everything about guys in heels.

Today, of course, high-heeled shoes are synonymous with femininity. Men who want to add a bit of height have to do so with inserts on the DL, and any non-cowboys wandering around with heels visibly higher than normal might get a few judgy looks. But for about 130 years in the 17th and 18th centuries, Western men wore heeled shoes as an expression of power.

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Italian, Ferradini, 1972-1975. Worn by Elton John. Celebrities strutted on stage in outrageous outfits and high glittering heels such as this pair, but more conservative men also paired higher heeled shoes with their suits.

It makes sense if you consider the value placed on height. Tall people, particularly men, are associated with confidence and prestige — we actually tend to pay them higher salaries. So one of the questions Elizabeth Semmelhack, curator of the Bata Shoe Museum in Toronto, poses through the exhibit is not why men wore heels at one point, but why they ever stopped.

“We’re so nervous about the idea of men in heels today,” Semmelhack told The Huffington Post. “Hopefully, what this exhibition will do is highlight for people that what’s really curious about the history of men in heels is our current attitude towards it.”

Semmelhack theorizes that heeled shoes were borrowed from Asia, where they were used for horseback riding, in the early 1600s. Persia had been gaining political influence around that time, and exoticism in dress was a symbol of high status. It wasn’t long before women began wearing heels, too. Semmelhack explained it was (somewhat unsurprisingly) trendy for women to borrow from mens’ closets in the 1600s, and there they found high-heeled shoes. Never before in the history of mankind did everyone’s butts look so fantastic.

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Persian, 17th century.

The heels themselves became gendered, with slender heels for women and blocky ones for men. Then around the middle of the 18th century, men started to abandon them. But there have been exceptions. John Lennon wore boots with heels, followed by plenty of glam rockers. “Elevator shoes” (with height-boosting insoles) provided a discreet option. And somehow the cowboy boot — which is definitely a high heeled shoe for guys — has stuck around as a symbol of rugged masculinity. As we reconsider notions of gender and its role in society, the heel is a prime example of how arbitrary definitions of gender can be.

Feel free to imagine Ron Swanson in any of the shoes below. If you find yourself in Toronto, the exhibition, titled “Standing Tall: The Curious History of Men in Heels,” runs from May 8, 2015, until May 2016.

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English, c. 1690-1710. This sturdy boot from the turn of the 18th century features a high stacked leather heel.

bata 2

English, c. 1690-1715. This pair of men’s mules features high flared heels in keeping with turn of the 18th century fashion. The red leather covering the high heels was meant to bring attention to them and also a conveyed a sense of continental sophistication as red heels were famously worn in the court of French King XIV.

bata 52

American, Justin Boots, 20th century. The packer boot, like the more iconic pull-on cowboy boot, originated on the frontier and was worn for horseback riding. Evolving from 19th century lace-up boots, packers allowed wearers to customize the fit of the boot. The addition of the low-slung heel enabled the boot to stay stable in the stirrup.

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American, Tony Lama, late 20th century. The cowboy emerged in the West after the Civil War pushing cattle to railheads in the 1860s to 1880s.

bata 4

Canadian, designed and made by Master John, 1973. The Toronto shoemaker Master John made these men’s platform boots complete with a five and a half inch high heels, appliquéd stars and veritable landscape in leather.

All photos by Ron Wood / Bata Shoe Museum.

Style – The Huffington Post
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1959: The Year Everything Changed

1959: The Year Everything Changed


Acclaimed national security columnist and noted cultural critic Fred Kaplan looks past the 1960s to the year that really changed AmericaWhile conventional accounts focus on the sixties as the era of pivotal change that swept the nation, Fred Kaplan argues that it was 1959 that ushered in the wave of tremendous cultural, political, and scientific shifts that would play out in the decades that followed. Pop culture exploded in upheaval with the rise of artists like Jasper Johns, Norman Mailer, Allen Ginsberg, and Miles Davis. Court rulings unshackled previously banned books. Political power broadened with the onset of Civil Rights laws and protests. The sexual and feminist revolutions took their first steps with the birth control pill. America entered the war in Vietnam, and a new style in superpower diplomacy took hold. The invention of the microchip and the Space Race put a new twist on the frontier myth. Vividly chronicles 1959 as a vital, overlooked year that set the world as we know it in motion, spearheading immense political, scientific, and cultural changeStrong critical acclaim: “Energetic and engaging” (Washington Post); “Immensely enjoyable. a first-rate book” (New Yorker); “Lively and filled with often funny anecdotes” (Publishers Weekly)Draws fascinating parallels between the country in 1959 and todayDrawing fascinating parallels between the country in 1959 and today, Kaplan offers a smart, cogent, and deeply researched take on a vital, overlooked period in American history.

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What Changed Eric Nies’ LIfe? | Oprah: Where Are They Now? | Oprah Winfrey Network

Tune in Sundays at 9pm/8c

‘Real World’ star Eric Nies opens up about leaving Hollywood to train with a martial arts grandmaster. Plus, meet Eric’s wife and 10-week-old son.

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Their stories made headlines across America. “Oprah: Where Are They Now?” features updates on some of the biggest newsmakers and most memorable “Oprah Show” guests of all time. Find out where they are now, plus see what happened to the biggest newsmakers of all time and how their lives changed after sudden fame and notoriety turned their worlds upside down.

Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand — and the magnetism of the channel.

Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities.

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How Etsy Changed the Rules & What It Means for Indie Designers

2014-08-25-etsylogolgrgb.png

I’m a conscious consumer. I shop second-hand, I limit my consumption of “stuff,” and I try to keep my purchases local. I believe in voting with my dollars, and I’ve gone so far as to dedicate my career to figuring out what that means.

On occasion, though, when I’m hankering for a new piece of jewelry or a unique gift I can’t find in my local thrift shop, I’ll look to Etsy. If I’m going to dish out the cash on a new item, I know that my purchase has more impact if it goes to the local makers who are working on their craft.

As someone who is directly involved in the maker movement, I’m somewhat embarrassed to say I didn’t pay much attention when Etsy changed its policies last fall. For those of you who don’t know what I’m talking about, CEO Chad Dickerson announced that Etsy sellers could use outside manufacturers to produce their designs. In other words, items sold on Etsy no longer had to be handmade.

It wasn’t until a few months ago, when looking on Etsy for a new watch that I realized the implications of this change.

I had a specific brown, repurposed leather, wrap-watch in mind. I knew the one I wanted was handmade by a seller in Ohio, but I didn’t know his name. Typing in a simple search for “wrap watch” into Etsy, I proceeded to spend nearly an hour sifting through 50+ pages of three-dollar “wrap watches” from China.

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My eyes scanned over page after page of items I would have expected to find in the kiosks of Daytona Beach, not on a website for handmade goods. I sat at my computer with my jaw on the keyboard, wondering what had just happened. When I eventually found what I was looking for I purchased the handmade watch, for significantly more than three dollars, and moved on. I didn’t think much more about the experience after that.

A few months later, I met an Etsy seller through Factory45, the accelerator program I run for designers and makers. Among other reasons, she applied to my program looking for business guidance on restoring her Etsy shop sales.

She recently told me, “Last year my Etsy sales tripled in the spring and then again in the fall, so I figured things were still looking good. But in May, my views dropped off to about one-third of what they were in the previous months and as compared to last year. I thought they just dipped because of the holiday weekend and the nice weather, but in June they did not pick back up.”

She went on to explain that several message boards had popped up about similar drops in traffic for other Etsy sellers. When I went on the site to see for myself I found threads with titles like, “Are most of you feeling the low traffic, views and sales?” “Can Etsy stop letting Chinese factories sell here?” and “Your Stuff: Made in China?” with diplomatic responses from Etsy administrators encouraging the sellers “to take advantage of the downtime.” (Interesting advice when downtime could mean the difference between paying and not paying your rent.)

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Aside from the issue that independent designers are now competing with full-scale production operations, there is the issue of sheer volume — Etsy now has over 1 million shops. When a seller is competing in a sea of 999,999 other shops, the odds aren’t good.

Now that Etsy shoppers have the option of buying from middlemen selling three dollar watches, finding that handmade wrap watch you’re looking for will undoubtedly be more difficult. From the seller’s perspective, no matter how many times they change their “tags,” SEO or refresh their storefront, the traffic just isn’t going to come like it used to.

So what actually happened?

In the fall of 2013, Etsy shifted their loyalty from the maker to the shareholder as it made plans to further scale its business model. How did this change things?

Because Etsy’s policy changes happened at the maker’s expense, many of the people who were once making a living off of their shops are now seeing a fraction of the sales. The difference between Etsy, and let’s say, Wal-Mart just got a whole lot smaller. At the core, Etsy changed its mission. No longer is it a website for makers of one-of-a-kind, original goods. Instead, it has become yet another website for the mass-produced and cheaply made goods that satisfy our insatiable culture of mindless consumption.

So what’s a seller to do?

If you’re an independent designer or maker with an Etsy shop, there are a few ways to try and get your traffic back up.

  • Create a small network of fellow sellers. Etsy offers the “team” feature but going beyond that, find five other sellers who have a similar target market and non-competing products. Work together to promote each other’s shops using your individual social media outlets and outside networks.
  • Narrow down your niche and create very specific tags. “Screen printed t-shirt” just isn’t going to cut it anymore. The competition is too high. Use tags and keywords you know would appeal to your target market and get specific.
  • Guest post on the Etsy blog. The blog run by Etsy is “consumer facing,” meaning the content is written for shoppers. It’s an entire platform where your potential customers could be hanging out. Come up with a few article ideas that would appeal to Etsy shoppers and pitch the editorial team.
  • Move marketing efforts away from Etsy to Pinterest, Instagram and a personal blog. Etsy ads are not going to be as effective as they used to be, so save your money. Focus your marketing efforts on creating compelling content through your social media outlets. Host contests on Pinterest, run giveaways on Instagram and write about the “behind-the-scenes” of your business on your blog.

As someone who supports the manufacturing movement in the USA, I believe that Etsy sellers should be able to scale production when their sales numbers get too high to manage on their own. My issue with Etsy lies in the lack of a discerning gatekeeper.

It comes down to this: the world doesn’t need another eBay. It needs the old Etsy.

Get more business strategy for your Etsy store or small business from Factory45 here.

Photo credit: Etsy
This post was originally published on the BF+DA blog.
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