“We realized that women were spending more on their clothing than their education, and yet there is so much that is hanging in their closets that they don’t use,” said Whitney Casey by way of explaining why she and Brooklyn Decker decided to create Finery, the virtual wardrobe and styling app they launched in March 2017.
Just over a year later, the former CNN journalist and the model-actress celebrated with a launch party at the Microsoft Lounge in Culver City, Calif. While the company is based in New York, where both divide their time with Austin, Tex., Decker has a host of friends in Los Angeles, such as Chrissy Teigen, John Legend and Jen Atkin, all of whom came to cheer her on, as did New Yorker Emmy Rossum (both she and Decker are filming television shows in L.A. this summer).
Finery cofounders Whitney Casey and Brooklyn Decker.
Getty Images for Finery
Casey shared the stat that women only wear 20 percent of what’s in their wardrobes because “you really can only inventory that much in your busy life. How are you also supposed to remember everything that you own? You have your three go-to outfits and that propagates not wearing the rest of