E.vil is a fashion movement designed by the Queen of e.vil. Based on ironic contradictions, the Queen has created a way for her loyal subjects to have an alter ego. Over a number of seasons, e.vil as decreed by the Queen of e.vil has become a clothing brand that consumers feel empowered with. Headquartered in New York City, the Queen of e.vil is committed to producing clever and colorful clothing concepts to sustain its fashion forward brand concept. The founder, Aimee David, is a highly regarded designer and an experienced professional in the world of art direction. Generating interest and excitement among celebrities is a key success factor in the fashion industry. To its credit, e.vil has received extensive unsolicited celebrity endorsements for their clothing. Many of the world’s most recognizable personalities have lent their support by making appearances in e.vil clothing. The brainchild of an accomplished designer, e.vil today represents more than just a brand of clothing it serves as a means of personal expression. The brand concept has redefined the word “evil,”e.vil means: strength, wit, humor, indulgence, beauty and intelligence all in one. Producing high end crystallized tees, tanks, trackies, hoodies, menswear and silks.
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