Rob Cristofaro and Treis Hill have bought back Alife and have a new investor.
Alife, which is now almost 20 years old, was originally founded as an artist collective and multibrand retail space by Cristofaro, Arnaud Delecolle, Tony Arcabascio and Tammy Brainard — Hill joined the team later. The company, which also operates Alife Rivington Club in the Lower East Side, a sneaker concept store that’s been open since 2001, and Alife, its apparel store that sits next to it, has been through a string of owners and financial partners, but it was most recently co-owned by Cristofaro, Hill and Seth Gerszberg, who is now no longer involved.
For the past couple of years, Alife — one of the original downtown streetwear brands that was founded when the term streetwear didn’t exist — has released a few things here and there, but Cristofaro and Hill have been mostly quiet and focused on cleaning up Alife’s global distribution and preparing for a true relaunch, which begins with an unlikely product collaboration with Crocs.
Alife x Crocs
Cristofaro approached Crocs before the footwear brand re-entered the fashion conversation last October via a tie-in with Balenciaga on an imaginative, platform pair that retails for $ 850. The Alife
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