Rochas Names Federico Curradi to Head Men’s Fashion

Rochas has named a new creative director for its men’s wear activity, which it put on hold last year after only two seasons.
The Interparfums-owned fashion house said Italian designer Federico Curradi will be charged with bringing “a new attitude” to Rochas men’s wear going forward. The brand is expected to relaunch in January 2019.
“I am sure Rochas can find its own place in the men’s wear industry and Federico has the talent to bring Rochas to a next level,” stated Interparfums Group and Rochas chief executive officer Philippe Benacin.
Curradi, a native of Florence, launched his own men’s wear label, which shows in Milan, in January 2016 at Pitti Uomo. The designer, who lives in the Florentine countryside, is also creative director of outerwear specialist Peuterey. Born in Florence in 1975, after living in New York for several years he moved back to Italy, first working at Ermanno Daelli, then as head of the men’s styling office at Ermanno Scervino and later becoming head of the men’s collection of Roberto Cavalli in 2005. A year later, he began working at Iceberg on the company’s men’s wear as a consultant. He was also Iceberg’s first men’s wear creative director, succeeded by James

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Florsheim

Rochas Names Federico Curradi to Head Men’s Fashion

Rochas has named a new creative director for its men’s wear activity, which it put on hold last year after only two seasons.
The Interparfums-owned fashion house said Italian designer Federico Curradi will be charged with bringing “a new attitude” to Rochas men’s wear going forward. The brand is expected to relaunch in January 2019.
“I am sure Rochas can find its own place in the men’s wear industry and Federico has the talent to bring Rochas to a next level,” stated Interparfums Group and Rochas chief executive officer Philippe Benacin.
Curradi, a native of Florence, launched his own men’s wear label, which shows in Milan, in January 2016 at Pitti Uomo. The designer, who lives in the Florentine countryside, is also creative director of outerwear specialist Peuterey. Born in Florence in 1975, after living in New York for several years he moved back to Italy, first working at Ermanno Daelli, then as head of the men’s styling office at Ermanno Scervino and later becoming head of the men’s collection of Roberto Cavalli in 2005. A year later, he began working at Iceberg on the company’s men’s wear as a consultant. He was also Iceberg’s first men’s wear creative director, succeeded by James

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Florsheim

Christian Louboutin, Federico Curradi and Alanui to Host Events During Pitti Uomo

MILAN — Christian Louboutin, Federico Curradi and Alanui will be among the guests at the upcoming edition of international men’s wear trade show Pitti Uomo, running in Florence from June 13 to 19. The brands are the latest addition to this edition’s exclusive program, which includes the already announced events organized by J.W. Anderson and Off-White to present the labels’ men’s collections on June 14 and 15, respectively. While the location of the Off-White event is still undisclosed, J.W. Anderson will host a runway show at Villa La Pietra, which houses a New York University campus.
During the seasonal press conference showcasing the fair’s program on Friday, Pitti Immagine chief executive officer Raffaello Napoleone said Christian Louboutin will organize a special sports-focused event on June 13. During the day, the brand will organize an outdoor tournament in a location in the heart of Florence. Details on the event were not available.
Hugo Boss will also be among the fair’s guests. In particular, the German brand will host a fashion show on June 13 at the Manifattura Tabacchi venue to present its Hugo spring 2018 collection.
One of the most promising men’s designers on the Italian scene, Curradi will present his latest spring collection

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Florsheim

Federico Curradi Joining Peuterey

Federico Curradi is said to be headed to Peuterey as creative director of the Italian brand, according to sources.
Former Peuterey creative director Riccardo Coppola has been appointed chief brand adviser of the group, according to market sources.
It appears Curradi, previously men’s wear creative director of Iceberg, was tapped by president Francesca Lusini and Coppola, with the goal to further develop the Peuterey brand as a comprehensive, fashion label globally.
Curradi is expected to present his first collection for Peuterey for fall 2017.
Born in Florence in 1975, after living in New York for several years, Curradi moved back to Italy first working at Ermanno Daelli, then as head of the men’s styling office at Ermanno Scervino, later becoming head of the men’s collection at Roberto Cavalli in 2005. A year later, he started working with Iceberg on the company’s men’s wear line as a fashion and creative consultant. He was appointed Iceberg’s first men’s wear creative director in June 2013, but left earlier this month, to be succeeded by James Long.

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWD
Milanoo.com Ltd