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Zegna’s Alessandro Sartori on Designing in Today’s World

When Alessandro Sartori returned to Ermenegildo Zegna as artistic director in June 2016, it represented a homecoming for the Biella-born designer. Sartori had grown up riding his bicycle past the company’s headquarters as a young boy and joined the brand after graduating from design school. He spent more than a decade there, serving as creative director of the Z Zegna collection for eight years, before decamping for Berluti for a five-year stint. But returning to Zegna, he said, was a true “story of love” for the brand, the family and the Biella region.
Sartori spoke with WWD style director Alex Badia about his career, model casting and his advice for young designers.
WWD: Tell us how you became the artistic director of Zegna.
Alessandro Sartori: I grew up in the same area, Biella in northern Italy, which is where most of the wool and textile farms are located. My mom had an atelier for women and had seven tailors working for her. I saw everything she was doing and little by little, it became something very important for me. After that, I went to textile school — which we have a few of in Italy. It’s a kind of high school but with information

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Bob Mackie Designing Wardrobe for ‘The Cher Show’ Coming to Broadway

Bob Mackie is once again collaborating with Cher in designing costumes for “The Cher Show,” a forthcoming musical based on the singer’s life and career, which debuts with a yet-to-be-announced cast at the Oriental Theatre in Chicago on June 12 before making its way to Broadway at the Neil Simon Theatre in the fall.
For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner, notably the barely there black-sequined gown Cher wore in 1988 when she took home the best actress Oscar for her role in “Moonstruck.” Cher has also won two Golden Globes and an Emmy Award, but this project — which features a musical score comprised of the California native’s chart-topping hits — could land the singer her first Tony Award.
Most recently, Mackie has created Cher’s flashy onstage wardrobe for her “Cher at the Colosseum” residency at Caesars Palace in Las Vegas, which ran from 2008 to 2011, and “Classic Cher,” her current residency at The Theater at MGM National Harbor, also in Vegas. For “The Cher Show,” Mackie will re-create and reimagine many of her  iconic looks from her more than 50 years in show business.
The 77-year-old designer, who has also

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Designing for Windows 8: Fundamentals of Great Design in Windows Store Apps

Designing for Windows 8: Fundamentals of Great Design in Windows Store Apps


Designing for Windows 8 is a fast-paced, 150-page primer on the key design concepts you need to create successful Windows 8 apps. This book will help you design a user interface that is both delightful and effective, feels ‘right’ to your users, and encapsulates a great Windows 8 experience. In this book, you will: * Meet the building blocks of solid Windows 8 UI design in a well-designed sample app. * Learn how to incorporate key design elements into your apps, such as the app bar, charms and subtle animations from the animation library. * Find out how to deliver the core experience that your users expect from Windows 8. * Learn how to make your app stand out from thousands of others in the Windows Store. It’s now time to create the next generation of Windows applications. Arm yourself with design tactics and join in on this wonderful opportunity! What you’ll learn * The inspirations behind the creation of the new Windows UI. * The design fundamentals that apply to Windows 8 app design. * Conform to Microsoft’s design principles * Build applications that fit into the Windows 8 application model. * Design for touch as well as keyboard and mouse in the same application. * Lay out your application for different orientations and screen sizes. Who this book is for If you’re building Windows 8 apps for the first time, or if you’re struggling to capture the right look and feel in your Windows 8 apps, this book is for you. It’s for the person who wants to build apps that stand out from the crowd, capture the hearts of their customers, and make the most of what the Windows 8 experience has to offer. Table of ContentsChapter 1: Microsoft Design Style Inspirations Chapter 2: Microsoft Design Style Principles Chapter 3: Design Strategies for Windows 8 Chapter 4: Basic Building Blocks of Windows 8 Design Chapter 5: Windows 8 Platform Considerations Chapter 6: Bringing Existing Apps to Windows 8

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The Story Of The High Schooler Who Got A B- For Designing The Current American Flag

For the 4th of July, here’s the little-known story of a kid, his impossible teacher, and our glorious 50-star flag.

In 1958, a 17-year-old Bob Heft set out to complete an open-ended assignment for his American History class in Lancaster, Ohio. “Like a science fair” project, he would later explain, students could make whatever they wanted.

To hear him speak about it, it’s clear Heft has told this tale countless times.

Inspired by the Betsy Ross story — legend has it, the seamstress was called upon by George Washington himself to design the flag during the Revolutionary War — Heft set about ambitiously making his own. At the time, there were only 48 states in the union. But, working off a hunch that Alaska and Hawaii would soon join, Heft added an extra couple stars. The teacher was unimpressed.

“He said, ‘Why you got too many stars? You don’t even know how many states we have,'” Heft recalled. (Harsh, teach.)

He earned a B- for his efforts — which involved dissecting a 48-star flag his parents had received as a wedding gift and sewing it back together himself with knowledge he’d gleaned by watching his mother. The whole process had taken over 12 hours, he later told The Houston Chronicle. He’d even asked his grandmother to help, but she’d refused, upset that he’d ruined a perfectly good flag.

bob heft

Bob Heft spins a yarn.

“Now, a B-minus ain’t that bad of a grade,” Heft admitted. “However, a friend of mine, Jim, he’d picked up five leaves off the ground — he’s taping these leaves down to the notebook and labeling them elm, hickory, maple — and the teacher gave him the grade of an A. I was really — I was upset.”

An A for leaves taped to paper, and a B- for a hand-sewn emblem of our great nation. The teacher — who, at this point, may have simply had it out for young Bob Heft — said he’d bump up the grade if the U.S. government officially adopted his design. The sheer indignity of it all gave Heft the momentum he needed.

In August 1959, 21 letters and 18 phone calls later — not to his parents’ great pleasure upon seeing their phone bill — Heft got a call from then President Dwight D. Eisenhower, inviting Heft to see his creation hoisted up the flagpole. But Heft was working and didn’t know if his boss would let him take a quick vacation. So, to his boss’ horror, he put the president on hold. (It all worked out, of course.)

On July 4, 1960, the 50-star flag was officially raised over Fort McHenry in Maryland, with Heft standing proudly by. True to his word, Heft’s teacher gave him that hard-sought A.

Bob Heft later become a teacher himself. He kept a brisk schedule of motivational speaking engagements — over 200 in his last year — and died in December 2009. At the time of his death, his school project was safely tucked away in storage.

Happy 4th!

50 star flag

Eisenhower shows off the new 50-star design in August 1959.

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Designing Apparel for Consumers: The Impact of Body Shape and Size

Designing Apparel for Consumers: The Impact of Body Shape and Size


Given its importance for consumer satisfaction and thus brand success, apparel fit is a major challenge for retailers and brands across the industry. Consequently there have been major developments in sizing research and how it can be used in apparel design. This book reviews how these developments are affecting clothing design for different groups of consumers. Part one identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel. This section covers topics such as body shape and its influence on apparel size and consumer choices, sizing systems, body shape and weight distribution (with a discussion of the Body Volume Index (BVI) versus the Body Mass Index (BMI)), and the psychological and sociological factors influencing consumers’ choice of apparel. Part two outlines the challenges in understanding the sizing and shape requirements and choices of particular customer groups. This section discusses apparel designed for infants and children, older consumers, overweight and obese consumers, plus size Black and Latino women, apparel design for Asian and Caucasian ethnic groups, sizing requirements for male apparel, maternity apparel, intimate apparel for varying body shapes, and the challenges of designing headwear to fit the size and shape of Western and Asian populations. Designing apparel for consumers provides an invaluable reference for apparel designers, manufacturers, and R & D managers in the textile industry, as well as postgraduate students and academic researchers in textiles. Reviews developments affecting clothing design for different groups of consumersIdentifies various aspects of body shape, size, volume and the psychological aspects of designing apparelOutlines the challenges in understanding sizing and shape requirements and choices of particular customer groups

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More Dress Pattern Designing: Classic Edition

More Dress Pattern Designing: Classic Edition


Used – The techniques Natalie Bray pioneered and perfected revolutionised dress pattern designing, assisting the rise of the modern fashion industry. Her teaching has had a profound influence on design, production and education and her works are classics: fashions change but the principles of designing patterns in the flat do not.This book covers advanced cutting, lingerie, tailoring and children’s clothes. It expands the basic course set out in Natalie Bray’s Dress Pattern Designing and shows t

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Lose Weight, Live Healthy: A Complete Guide to Designing Your Own Weight Loss Program

Lose Weight, Live Healthy: A Complete Guide to Designing Your Own Weight Loss Program


Combining the most current information on psychotherapy, nutrition, and professional weight control practice, this guide offers a refreshingly honest and contemporary program for losing weight and adopting a healthy lifestyle. The new disciplines of cognitive behavior therapy are incorporated, along with acceptance-based approaches and a review of issues related to bariatric surgery. Endorsing a mindful attitude to control stress and regulate emotions that can sabotage any effort, this handbook provides proven techniques for easing into exercise after a sedentary period, how to avoid backsliding, and halting binge eating while building a supportive attitude. The solutions for weight control avoid the pitfalls of common diet books, pills, and packaged meals, and additional hints and suggestions are provided in the "tech corner" for utilizing personal technology such as iPhones and laptops.
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Designing Information: Human Factors and Common Sense in Information Design

Designing Information: Human Factors and Common Sense in Information Design


The book itself is a diagram of clarification, containing hundreds of examples of work by those who favor the communication of information over style and academic postulation-and those who don’t. Many blurbs such as this are written without a thorough reading of the book. Not so in this case. I read it and love it. I suggest you do the same.” -Richard Saul Wurman” “This handsome, clearly organized book is itself a prime example of the effective presentation of complex visual information.” -eg magazine “It is a dream book, we were waiting for. on the field of information. On top of the incredible amount of presented knowledge this is also a beautifully designed piece, very easy to follow.” -Krzysztof Lenk, author of “Mapping Websites: Digital Media Design” “Making complicated information understandable is becoming the crucial task facing designers in the 21st century. With “Designing Information,” Joel Katz has created what will surely be an indispensable textbook on the subject.”-Michael Bierut “Having had the pleasure of a sneak preview, I can only say that this is a magnificent achievement: a combination of intelligent text, fascinating insights and – oh yes – graphics. Congratulations to Joel.”-Judith Harris, author of “Pompeii Awakened: A Story of Rediscovery”Designing Information” shows designers in all fields – from user-interface design to architecture and engineering – how to design complex data and information for meaning, relevance, and clarity. Written by a worldwide authority on the visualization of complex information, this full-color, heavily illustrated guide provides real-life problems and examples as well as hypothetical and historical examples, demonstrating the conceptual and pragmatic aspects of human factors-driven information design. Both successful and failed design examples are included to help readers understand the principles under discussion.

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Designing Online Information Literacy Games Students Will Want to Play

Designing Online Information Literacy Games Students Will Want to Play


Designing Online Information Literacy Games Students Want to Play sets the record straight with regard to the promise of games for motivating and teaching students in educational environments. The authors draw on their experience designing the BiblioBouts information literacy game, deploying it in dozens of college classrooms across the country, and evaluating its effectiveness for teaching students how to conduct library research. The multi-modal evaluation of BiblioBouts involved qualitative and quantitative data collection methods and analyses. Drawing on the evaluation, the authors describe how students played this particular information literacy game and make recommendations for the design of future information literacy games. You ll learn how the game s design evolved in response to student input and how students played the game including their attitudes about playing games to develop information literacy skills and concepts specifically and playing educational games generally. The authors describe how students benefited as a result of playing the game. Drawing from their own first-hand experience, research, and networking, the authors feature best practices that educators and game designers in LIS specifically and other educational fields generally need to know so that they build classroom games that students want to play. Best practices topics covered include pre-game instruction, rewards, feedback, the ability to review/change actions, ideal timing, and more. The final section of the book covers important concepts for future information literacy game design.

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Designing Media [With DVD]

Designing Media [With DVD]


Mainstream media, often known simply as MSM, have not yet disappeared in a digital takeover of the media landscape. But the long-dominant MSM–television, radio, newspapers, magazines, and books–have had to respond to emergent digital media. Newspapers have interactive Web sites; television broadcasts over the Internet; books are published in both electronic and print editions. In Designing Media, design guru Bill Moggridge examines connections and conflicts between old and new media, describing how the MSM have changed and how new patterns of media consumption are emerging. The book features interviews with thirty-seven significant figures in both traditional and new forms of mass communication; interviewees range from the publisher of the New York Times to the founder of Twitter. We learn about innovations in media that rely on contributions from a crowd (or a community), as told by Wikipedia’s Jimmy Wales and Craigslist’s Craig Newmark; how the band OK Go built a following using YouTube; how real-time connections between dispatchers and couriers inspired Twitter; how a BusinessWeek blog became a quarterly printed supplement to the magazine; and how e-readers have evolved from Rocket eBook to QUE. Ira Glass compares the intimacy of radio to that of the Internet; the producer of PBS’s Frontline supports the program’s investigative journalism by putting documentation of its findings online; and the developers of Google’s Trendalyzer software describe its beginnings as animations that accompanied lectures about social and economic development in rural Africa. At the end of each chapter, Moggridge comments on the implications for designing media. Designing Media is illustrated with hundreds of images, with color throughout. A DVD accompanying the book includes excerpts from all of the interviews, and the material can be browsed at www.designing-media.com.www.designing-media.comInterviews with updated by Moggridge 2/1]]Chris Anderson, Rich Archuleta, Blixa Bargeld,

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Preston Bailey: Designing With Flowers

Preston Bailey: Designing With Flowers


From master event planner and floral couturier Preston Bailey comes a new book celebrating the latest ideas in floral design, from centerpieces to environments. A working carousel composed entirely of flowers. A dazzling floor of orchids underfoot. A Renaissance painting adorned with fresh blooms. At the heart of Preston Bailey’s spectacles are the flowers-verdant, lavish, unforgettable. From blooming sculptures that transform a ballroom to the delicate blossoms atop dinner napkins, Bailey’s flower designs are lush, heart-stoppingly romantic, and one-of-a-kind. In his sixth book, Bailey takes the reader on an exploration of the meaning and importance of flowers, which are undeniably the key element of his parties. Taking a dozen of his most recent events, Preston walks the reader through his inspiration and process, demonstrating how flowers can create a unique event infused with personality. Along the way, he shares ideas, both large and small, that brides and event planners will be eager to replicate, like a Hamptons wedding reception flanked by handmade hedgelike walls of greens or a simple but abundant tablescape covered in cream-colored roses. From bouquets to centerpieces, ceremony spaces to reception environments, and with a special chapter devoted solely to even more ideas for tabletop design, “Designing with Flowers” is essential reading for amateurs and professionals alike.

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Pattern Making for Kids’ Clothes: All You Need to Know about Designing, Adapting, and Customizing Sewing Patterns for Children’s Clothing

Pattern Making for Kids’ Clothes: All You Need to Know about Designing, Adapting, and Customizing Sewing Patterns for Children’s Clothing


Sure, there is plenty of affordable children’s clothing to be found at retailers today, but the quality of those mass-produced garments can be questionable. Finding durable, well-made kids clothing can be expensive especially when the kids are growing like weeds No wonder more and more parents are opting to dress their children in high-quality, original pieces they’ve made themselves. For those looking to get started sewing their own kid’s clothes, or who are expanding on their current skills, “Pattern Making for Kids’ Clothes” is the place to begin. Inside, readers will find everything they need for creating, using, and adapting patterns for kids’ clothes Illustrated, step-by-step techniques specific to kids’ clothes Valuable insider tips from professional pattern designers Handy QR codes linking to downloadable pattern templates Instructions for making patterns from scratch and customizing existing patterns Advice from the pros on marketing your creations With straightforward language and easy-to-follow instructions, “Pattern Making for Kids’ Clothes” will be the sewing parent’s go-to guide for everything from rompers and dresses to jackets, pants, and more More than 300 full-color instructional and inspirational images throughout.

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