PVH Launches Dress Furnishings E-Commerce Site

PVH Corp. is showing some love to its heritage brands.
The parent company of Calvin Klein and Tommy Hilfiger today launched a centralized e-commerce platform for its dress furnishings labels. 
Called Stylebureau.com, the new site allows consumers to purchase from the company’s Izod, Van Heusen and Eagle brands through one centralized location. The site also offers shirts and ties from Calvin Klein and Tommy Hilfiger.
In the past, consumers would have to shop on the individual brands’ web sites.
To help consumers make the best choice, Stylebureau also has a “tie match” tool that digitally coordinates the site’s 200-plus neckties with its more than 100 dress-shirt styles.
The site also carries a broad range of PVH’s big and tall offerings.
Ken Duane, chief executive officer of Heritage Brands at PVH, said the company had “long considered investing in a dedicated e-commerce site but wanted to ensure it had a unique value proposition different from those of our outstanding retail partners. Our focus was to provide consumers with immersive brand-centric experiences from Izod and Van Heusen, and an easy-to-shop portal unifying all of our heritage brands, in a single space. Launching our own e-commerce space has always been a natural progression for our business, but we have been very deliberate in crafting an offering with true value to

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Florsheim

Ascena Ramps Up E-commerce for Loft Outlet and Ann Taylor Factory

Loft Outlet on Tuesday will launch an e-commerce site, while sister brand Ann Taylor Factory on June 26 will reveal its own online site. Both will feature exclusive modern workwear pieces and feminine clothing in keeping with each brand’s aesthetic. The e-commerce sites will offer the same products found at Ann Taylor Factory and Loft Outlet stores. The latter will feature modern, feminine prints and patterns such as ruffle smock tie-waist dresses with an arrow design, $ 69.50, and smocked back pleated swing dresses in a petal print, $ 59.50. Loft Plus extended sizes will be available.
While the brands are arriving late to the e-commerce game, the web sites are launching in response to consumer requests.
“We’re always looking for ways to meet our client where she is and where she wants to shop,” said Gary Muto, president and chief executive officer of Ascena brands, Loft and Ann Taylor’s parent company. “The new factory and outlet web sites will enable us to enhance the shopping experience for our existing clients and introduce our brands to new clients.”
Ann Taylor Factory, which has been in business since 1993, operates 126 stores in the U.S. and Puerto Rico, while Loft Outlet, which launched in 2008, counts 166

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon

Half of Global Online Traffic to Luxury E-commerce Sites Are From Where?

RUSH HOUR: SEMrush, the search engine marketing-solutions provider, crunched data of global consumer traffic to the top fashion e-commerce web sites and found that half of the visitors are from the U.S., while 10 percent hail from Russia and about 8 percent from the U.K. And when the firm looked at when consumers searched for nearby fashion retailers, December had the highest traffic. Additionally, SEMrush found that the top searches for nearby retailers included Macy’s, Foot Locker, DSW, Nordstrom, Zara and the Gap. The latest data follows an earlier report from the firm that found the most-searched fashion item was a “white dress.”
In a separate e-commerce trends report from SEMrush, the firm noted that direct traffic to web sites garners the largest portion of e-commerce traffic, while mobile continues to gain more share. Meanwhile, desktop traffic “prevails for all the industries analyzed in the study.” Researchers at the firm revealed that e-commerce firms need to improve their ability to facilitate consumer reviews as it remains the most popular search engine results pages, or SERP. The company’s analysis was based on 8,000 of the most trafficked global e-commerce sites. And the report examined traffic patterns, marketing, ad size, promotions and the emotional triggers of

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon

Patrick Grant Creates E-commerce Site for Community Clothing Brand

LOCAL COLOR: Patrick Grant is on a mission to create skilled jobs in the U.K. textile and apparel industry, and he’s taking his work a step further with plans to launch an e-commerce site for the not-for-profit Community Clothing label, which he founded in 2016.
Grant, who owns the men’s clothing brand E. Tautz and Savile Row tailor Norton & Sons, launched Community Clothing with the aim of making affordable clothing, creating jobs and supporting British textile communities. It uses a direct-to-consumer model and offers basics for men and women, with a focus on denim and outerwear.
“We want to sustain and create a lot of skilled jobs in the textile and garment making industry. We think we can create 5,000 in the U.K.,” he said. “We’d like it to be big because the bigger it gets, the more jobs it creates,” Grant said. “The more efficient the factories become, the lower the prices, the better for everyone. We think the U.K. market for the product we make is huge, tens of billions, and most of the incumbents are failing to deliver.”
As part of his expansion plans, Grant will launch an e-commerce site early April that will also feature behind the scenes stories and interviews with British

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

EXCLUSIVE: Gemfields and Muse Showroom Launch E-commerce Site to Sell Their Collaborations

Gemfields, one of world’s leading suppliers of responsibly sourced colored gemstones, is launching an e-commerce platform with partner Muse Showroom.
The partnership between the two began in 2016. Gemfields, which owns Fabergé and operates its own emerald mine in Zambia and ruby mine in Mozambique, wanted to create collections from its stones, and the Muse Showroom fine jewelry client base offered a way to collaborate and create pieces using them. Over the past few years, the collaboration has grown from brands exclusively at Muse to friends of the New York-based showroom and emerging designers as well.
Until now, the collections have been selling piecemeal at a variety of retail channels but Jennifer Shanker, founder of Muse Showroom, wanted a place to show the comprehensive assortment of charms, rings, earrings, bracelets and necklaces.
“My goal was to curate a space that showcases the full breadth of beautiful pieces from the Gemfields x Muse collaborations,” Shanker said. “I wanted to give customers visibility and access to current and past collections, connecting them with stunning colored gemstones and talented designers in one easy, shoppable destination.”
The idea of a website had been on Shanker’s mind for several years but “…we didn’t want to compete with our retailers, but

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Adriaen Black Launches E-commerce Site With Casual Clothes Inspired by Andrew Jang’s Pro-athlete Clients

GAME ON: Adriaen Black founder Andrew Jang has been creating bespoke clothes for pro athletes and is broadening his reach with more casual direct-to-consumer pieces.
The designer’s introductory collection includes $ 100 T-shirts, $ 275 hoodies and letterman and bomber jackets starting at $ 350. Each item has whimsical graphics, like one of a man seated on a bear with a baited fishing pole.
Reached in Dallas on Wednesday, the designer said he had appointments with the Houston Texans’ Jelani Jenkins, the Oakland Raiders’ EJ Manuel, Kansas City Chiefs’ Eric Berry and Baltimore Ravens’ Justin Forsett. On Super Bowl Sunday, Jang will be suiting up Philadelphia Eagles Brandon Graham and Caleb Sturgis off-the-field. Pro athletes have been asking Jang for a while to create styles that their families and friends could buy, so he decided to get into e-commerce. Jang said, “It just became one of those things, when people keep asking, you’re either really smart about it or you’re not. I decided if they’re asking, let’s see what we can do.”
Inspired by athletes that he works with, Jang created styles that are more mainstream and affordable. If first-year sales hit 10,000 units, that would make the company “very profitable,” Jang said.
He will also have

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon

Aalto Launches Combination E-commerce and Editorial Site

GET THE MESSAGE: Aalto, the Paris-based label of Finnish designer Tuomas Merikoski, has launched an e-commerce site featuring a partnership with Finnish start-up RePack on reusable delivery bags.
The aaltointernational.com web site, developed by the brand in collaboration with The Community, a Paris-based collective of Finnish creatives, showcases its collections alongside editorial content that explores the brand’s universe and origins.
The site, which ships to the European Union, the U.S., Canada, Hong Kong, Taiwan and South Korea, offers the label’s fall collection, featuring a print created by Finnish artist Sami Saramäki.
Also available is the book it published with the Jouko Lehtola Foundation, featuring the photographerʼs Finnish Youth series.
The collaboration with RePack, which produces bags from recycled polypropene, highlights Aalto’s commitment to sustainability. Customers can return an empty bag at no extra cost by folding it and putting it in the mailbox. It will then be returned to RePackʼs warehouse, where it will be cleaned and reused.
Aalto celebrated the tie-up by customizing RePack’s signature yellow bags for its spring 2008 After Nature show.

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon

Clandestina Becomes First Cuban Sportswear Label to Sell E-commerce

While political relations between the U.S. and Cuba might be chilly, the Havana-based Clandestina drove into the U.S. market by launching e-commerce.
Despite the barely month-old travel warning for American citizens and allegations of sonic attacks on staffers at the U.S. Embassy in Havana, Clandestina founder Idania del Río is trying to cozy up to the American market. Started in 2015 with Leire Fernández, the company is now the first Cuban fashion brand to sell online. While importing goods from Cuba remains challenging and costly due to U.S. legislation, independent designers in Cuba can provide their design services to American customers. Del Río and her team design all of the six styles that are offered online in the company’s studio. They are then digitally uploaded to American manufacturers that print, produce and ship the finished product to consumers in the U.S. and abroad.
Unreliable Internet and phone service, limited resources and distance from global markets are some of the factors that have deterred Cuba-based entrepreneurs from going global. To that point, a phone interview with Del Rio required numerous attempts due to the spotty phone connection “Sometimes it’s better, sometimes it’s worse. In the rain, it’s even more terrible,” she said.
“During the Obama

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon

Rachelle Giroux Creates Via Luca E-commerce Site

After more than 25 years working for other luxury international brands, Rachelle Giroux is venturing out on her own.
The Canada native, who left her position as president of Paul & Shark North America in December, has created an e-commerce business called Via Luca that will launch later this week.
Giroux, who also held key posts at Ermenegildo Zegna and Joyce Boutique in Hong Kong in addition to her decade-long career at Paul & Shark, said the site is designed to provide a platform for high-quality Italian men’s wear brands that are largely unknown in the North American market.
Among the brands that will be offered at the launch are Alessandro Simoni, a knitwear brand; Bruli sportswear; Equipage trousers; Marfin grooming products; Laboratorio Del Carmine shirts, and Zamparini shoes.
“I’ve been in the business for 25 years, I’ve seen the evolution and I knew e-commerce was going to be a big part of it going forward,” she said.
So she ferreted out some of the finest manufacturers in Italy — many of which create product for the country’s best-known names — and created Via Luca. “I wanted to give them a voice,” she said. “Some of these businesses are second-, third- or fourth-generation brands, they’re

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Florsheim

Karmaloop Founder Greg Selkoe Launches Wanderset E-Commerce Site

Greg Selkoe, Karmaloop’s founder, has a new e-commerce proposition.
Selkoe has teamed with Wil Eddins, co-owner of Institution 18b in Las Vegas, and Matthew Growney, cofounder of Fabulous Brands who used to work for Karmaloop, to introduce Wanderset, a men’s e-commerce site that’s content heavy and features merchandising from cultural influencers.
This isn’t completely new territory for Selkoe. In 2016, he started Curateurs, a men’s online retail concept highlighting cultural influencers who sold pieces from their closets. In order to better scale the business, Curateurs was folded into LookLive, a site that aggregates pictures of celebrities’ outfits and allows readers to shop for the pieces or more affordable versions via affiliate links.
Selkoe, who had to leave LookLive after being diagnosed with sarcoidosis, which kept him sick for close to a year, said Wanderset operates from a different model. As opposed to offering one-off items from celebrities’ personal collections, Wanderset is a fully stocked e-commerce site that sells merchandise from brands including Android Homme, Carrots, Comme des Garçons, Dead Studios, Del Toro Shoes, En Noir, Gucci Ghost, Lacoste and Mr. Completely.
On Wanderset influencers are called set members and have a set page that features merchandise from their own brands or select pieces from

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Florsheim

Ethical E-commerce Site Fashionkind to Launch Fine Jewelry Vault

With the launch of its first capsule collection, comprising 30 accessories, ready-to-wear and fine jewelry items from 11 designers worldwide, ethical e-commerce platform Fashionkind is moving toward expanding its offerings in the sustainable luxury space. Founded two years ago by former investment banker Nina Farran, Fashionkind curates sustainable luxury products from companies that give back to underserved societies and the environment.
The capsule collection includes exclusive pieces such as hand-painted jeans from Rialto Jean Project, sunglasses from Michael Nelson, bags from Khokho, as well as dinner-to-drinks apparel from Indego Africa and Colette Sol. Also included for the first time are five fine jewelry brands — Sandy Leong, Lola Fenhirst, Dana Bronfman, Tejen and Kimberlin Brown — which will be a part of the site’s fine jewelry “vault” launching in September. Prices range from $ 425 to $ 18,000 for a pair of grey and white diamond and recycled 18-karat gold drop earrings.
“I wanted to do something beyond one-offs that would go toward developing the collection and the brand,” said Farran. “After talking to brands such as Edun and Maiyet, we decided to make some changes to the site to better tell these stories. Traditional retailers may not be the ideal partners because these stories

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon

Alabama Chanin Returning to Wholesale, Relaunching E-commerce This Fall

American made has been the bedrock of Natalie Chanin’s designs throughout her 17 years in business, and now the Alabama Chanin founder hopes her return to wholesaling will help to bolster her home state’s workforce. The fall launch will coincide with the brand’s new web site.
The designer still relies on local artisans in and around Florence, Ala., to create her hand-sewn designs — just as she did with her first company Project Alabama, which she left in 2006. At that time the birth of her daughter “just changed everything,” so she regrouped, left New York and returned to her home state of Alabama to launch Alabama Chanin.
With the capacity to scale up and its new machine-made collection, Alabama Chanin is returning to wholesale and aims to have 10 to 12 retailers this fall. In September, the company will introduce wovens and a full range of ribbed core pieces that are sewn locally. With a supply chain that is seed-to-shelf, the label’s cotton is sourced from Texas, processed in North Carolina and cut-and-sewn in Alabama. “It’s taken a long time to get there so we’re really proud of it,” Chanin said.
The company has always focused on Made in America and sustainability,

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Lee Broom Launching E-Commerce, Lands Bergdorf Goodman Men’s Windows

FILL SWEEP: In time for next month’s NYCxDesign and on the heels of Frieze New York, Lee Broom will be joining forces with Bergdorf Goodman Men’s Store to design all four of its Fifth Avenue windows. The four-week run will start with the May 11 unveiling and will showcase his lighting, furniture and accessories with summertime men’s wear.
The multidisciplinary designer’s installation will hit midtown during the city’s high season for all things design. Frieze New York will have just ended a three-day run on Randall’s Island and NYCxDesign, the monthlong five-borough-wide event will be in full swing. Passersby and Bergdorf Goodman shoppers who decide they can’t live without having one of Broom’s creations will be able to find them in his SoHo showroom. Another option will be the designer’s online store, which is scheduled to go live next week.
Marking his 10th year in business, Broom creates 100-plus furniture, accessory and lighting designs biannually. In addition to designing 45 retail, restaurant and bar interiors, he has collaborated with such companies as Christian Louboutin and Mulberry. In fact, Broom has worn many hats in his career, which started in acting as a child and included a stint with The Royal Shakespeare Company.

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon

Bonpoint’s Christine Innamorato Shows New Yorkers Mon Premier Diamant, Ramps Up E-commerce

Guests at a rooftop dinner at the Gramercy Hotel were among the first in New York to glimpse Bonpoint’s Mon Premier Diamant line.
Still a few weeks away from arriving in the Madison Avenue store, the My First Diamond line features intricate bracelets with barely there baguette-cut diamonds on a pink gold bracelet or silk ribbon.
While Gucci Westman, Rickie De Sole, Julia Restoin Roitfeld, Elizabeth Manice, Charlotte Santo Domingo, Kate Davidson Hudson, Jane Keltner de Valle and others arrived at Gramercy Terrace, Bonpoint’s artistic director Christine Innamorato chatted about the delicate jewelry designed with Neva Oslo. The bracelets feature all the letters of the alphabet so that mothers can choose the initials of their children. She said the silk bands are meant to symbolize the link between the mother and child.
In response to interest among shoppers in Canada requesting the brand, Bonpoint is looking for stores in Toronto and Vancouver. Las Vegas and Costa Mesa’s South Coast Plaza are being considered for store openings, though another West Coast port-of-call, San Francisco, has been challenging in terms of available real estate. By 2020, the company aims to open three more stores, Innamorato said. In the meantime, the immediate focus is expediting e-commerce

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Haggar Sees Growth From E-commerce as Department Store Business Slows

Haggar is having a moment.
The Dallas-based brand, which celebrated its 90th anniversary last year, had both the best-selling non-denim casual pant and dress pant at U.S. department stores and national chains in the fourth quarter of 2016, according to the NPD Group.
But for Michael Stitt, chief executive officer, there’s more growth to be had, particularly online.
Haggar just relaunched its web site, which is the fastest-growing portion of the business, with improved functionality that is intended to enhance the shopping experience.
“Online sales on Haggar.com grew by 28 percent last year,” Stitt said. “Our digital team spent the last eight months developing, testing and perfecting our new platform. Our new site offers the most extensive selection of Haggar pants and suit separates in an easy to navigate environment.”
The site includes a new pant finder that asks consumers a number of questions to help identify the right style pant. It also offers a reorder function for the first time.
Haggar hired a chief digital officer, Eve Richey, two years ago and the company is investing in direct-to-consumer capabilities, including spending $ 5 million to modernize its distribution center, Stitt said.
Although online is seen as a major growth area, mid-tier department stores still represent 75 percent of

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Florsheim

J. Lindeberg to Expand E-commerce to North and South America

Swedish fashion brand J. Lindeberg plans e-commerce expansions into both North and South America in 2017, moves that could expand online revenues by more than 100 percent in 2018, the company said.
The brand recently became available in Canada. David Feiner, acting director of e-commerce, said the company believes “there is a huge opportunity to capture the Canadian market, and we see the online channel as a catalyst. We look forward to quickly expanding into these new territories.”
Jonas Andersson, president of U.S. operations, said, “We have barely scratched the surface for J.Lindeberg in the Americas, specifically online. We remain committed to fueling growth in this digital world and furthering our partnership with BestRetail.”
BestRetail is a provider of cloud-based retail platforms, and provides J. Lindeberg with the platform for its online presence.
Andersson said the company re-platformed in the summer of 2015, which has helped it double its online business in 2015. The company said it expects “similar results for fiscal 2016.”
Founded in 1996 in Stockholm, the brand is distributed in more than 35 countries. It offers active lifestyle collections in menswear, womenswear, golf and skiwear.
 

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon

Haute Hippie Launches Spring With Fresh Team, New Showroom and E-commerce Site

NEW YORK — Living up to its company’s name, Haute Hippie made sure numerous candles were burning and the wildflowers were arranged just-right for Thursday night’s spring presentation here.
The brand had much to celebrate, having installed a new creative and management team, moved into a roomier Manhattan address, expanded its retail reach, and unveiled its bohemian-inspired collection. And in time for the crucial holiday selling season, especially Black Friday and Cyber Monday, Haute Hippie relaunched its e-commerce site last month.
Guests circulating through the new showroom were the first to see the new spring looks. Embellished T-shirts, fringe tuxedo blazers and lace-insert maxi dresses were amongst the May and June highlights, which clearly delivered the brands luxe bohemian message.
Haute Hippie’s creative director Cady Vaccaro warmly greeted guests in the company’s new West 27th Street studio and offices. The past year has been abuzz with activity for Vaccaro, who spent nearly 10 years at Alice + Olivia before leaving in October 2015 as senior design director to start with Haute Hippie. She now oversees a seven-person team.
In the process Haute Hippie has expanded its presence in Neiman Marcus to 35 or 40 doors, according to Gary Epstein, executive vice president and chief marketing

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

Lancel Launches New Line and E-Commerce

TRAVEL BOLDLY: Lancel is turning to pop, while going back to its own roots with the launch of a new leather goods line for men and women.
Designed in a bold mix of hues, including tourmaline, cinnabar and amethyst, Pop features travel bags in three different formats, suitable for short getaways, in concert with a series of matching accessories which are to include pouches, tablet and mobile cases.
Ultra-light and foldable, the pieces mirror the French leather goods maker’s philosophy that travels should come lightly, which in the Fifties climaxed in the creations of its first nylon suitcase, also known as the Kangourou, swiftly catapulting Lancel into the spotlight.
Lensed by Patrick Demarchelier, Pop’s new ad campaign is a nod to the brand’s lively shoots from the Eighties, this time showing Malgosia Bela and Will Chalker having fun with their supple travel companions.
To fete the launch and Lancel’s reorientation as a lifestyle brand, the French house has teamed up with Wallpaper magazine for a capsule of three additional travel items: a city guide library, a passport holder and a key ring, which will be unveiled in Paris on Thursday night and sold exclusively via Lancel’s new e-shop.
Slated to go live on May 7,

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWD » Lancel Launches New Line and E-Commerce
TideBuy Black Friday Sale 90% Off+ Extra Coupon

e-Commerce and Information Technology in Hospitality and Tourism

e-Commerce and Information Technology in Hospitality and Tourism


The travel professional who wants to stay on the cutting edge will find this to be a great resource. Employing the concepts, ideas and technologies discussed in this book will dramatically improve customer service and marketing in this age of technology. Through the practical use of examples and case studies, the author provides an extensive review of the Internet as an agent of change in hospitality and tourism information technology and commerce. “E-Commerce and Information Technology in Hospitality and Tourism” contains essential information about business-to-business and business-to-consumer e-commerce models, and about marketing schemes and strategies used by various sectors of the industry. A discussion of e-commerce answers questions about reliability, privacy and security as they relate to Internet transactions. Travel professionals will benefit from a detailed review of the Internet’s impact on various sectors of the industry including travel agencies, airlines, hotels, cruise lines, bed and breakfasts, online travel stores and more. The author rounds out the book with a glossary of terms, chapter highlights and leads to valuable resources available on related Web sites, as well as a discussion of the future use of technology in the industry.

Price: $
Sold by Wordery

Airline Ecommerce

Airline Ecommerce


Airline E-commerce Book StructureBook DescriptionOnline travel is big business and has become one of the most popular items purchased by consumers on the internet. According to one estimate, in 2012, approximately 3 billion or over one third of total B2C travel was spent on online travel products with air travel alone accounting for 61% or 1 billion. A variety of contributing factors is responsible for this development:the emergence of the commercial internet in the mid-1990s;a change in the behavior of consumers who through inexpensive internet access and growing familiarity with easy-to-use technology today shop 24/7 from anywhere in the world;airline companies use the internet not only as a new platform to service, sell and market but – by cutting traditional supply channels and reaching directly to the end consumer – also to realize cost savings in their sales and distribution value chains;the arrival of new intermediaries in the form of online travel agencies, meta search engines, network affiliates, and other mass sales and marketing websites that distribute travel products to the public;the growing prevalence of mobile platforms and social media allowing for new unprecedented forms of interactivity with shoppers of travel products.Airline companies everywhere have integrated electronic commerce or e-commerce into their business operations in various shapes and forms. Today, it is no longer a question of ''if'' for an airline company but ''how'' to deal with e-commerce and leverage it to enhance its competitiveness. With plenty of references to and examples of leading companies from the airline industry and beyond, this book discusses the critical success factors for an airline e-commerce strategy and the role of e-commerce in sales & distribution, marketing, and customer service. Furthermore, explored are the various organizational structures to manage e-commerce, the handling of day-to-day web site operations like site content management and security, the growing concerns surrounding web site privacy, emerging social media and mobile trends, and the role of e-commerce in managing airline emergency situations. This book is an introduction to the business & technology cross-over topic of airline e-commerce and could be of interest to students and practitioners alike – from the airline travel industry and beyond.Table Of ContentsPart I. Introduction to Airline E-commerce Chapter 1: IntroductionChapter 2: The Fundamentals of Airline E-commerceChapter 3: Airline Web Site Product OverviewPart II. Airline E-commerce Strategy & Applications Chapter 4: Airline E-commerce StrategyChapter 5: Airline Web MarketingChapter 6: Airline E-Sales & DistributionChapter 7: Airline Customer Service in CyberspacePart III. Airline E-commerce Operation Chap 8: The Airline E-commerce OrganizationChap 9: Airline Web Site ManagementChap 10: Crucial Airline E-commerce Issues- Web Site Privacy- Social Media & Mobile- Emergency Response Planning
List Price:
Price: