For Joel Embiid, his newly inked deal with Under Armour is going to be “bigger than just shoes.”
Turning aside other reported suitors including Puma and New Balance, the center for the Philadelphia 76ers instead opted for a five-year apparel and footwear endorsement deal with Under Armour. He had previously been sponsored by Adidas.
At Under Armour, Embiid joins Golden State Warriors’ Stephen Curry, New England Patriots quarterback Tom Brady, skier Lindsey Vonn, ballerina Misty Copeland and others. The terms of the deal were not disclosed but ESPN reported that the endorsement will make him the highest paid center in the NBA.
In a first-person account on Under Armour’s web site posted on Wednesday, Embiid wrote: “When I sat down with Under Armour, one of the first things we talked about was how this can be bigger than just shoes, bigger than just basketball. I want to help change people’s lives.
“Basketball has given me everything, but it has to be bigger than basketball. That was the first thing that I said to Under Armour, and they were behind it 100 percent. This isn’t about a shoe deal. I mean, listen…I’m gonna make sure they design some shoes as pretty as I am. Don’t
Follow WWD on Twitter or become a fan on Facebook.