Bad Boy Entertainment is expanding into retail.
The record label, which was founded by Sean “Diddy” Combs, is producing the Heritage collection, a line of Bad Boy merchandise that will be exclusive to Macy’s.
To celebrate the new endeavor and the release of Combs “Can’t Stop Won’t Stop” documentary, which is currently streaming on Apple Music, Macy’s will hold a pop-up at its 34th Street flagship in New York that will run for six weeks starting Wednesday, June 28. July 1 also marks the 20th anniversary of Combs’ first album, “No Way Out.”
“Bad Boy is about following your dreams,” said Combs. It only made sense for me to team up with Macy’s for our Heritage Collection. This collection represents a movement I started in 1993, when I was a dreamer. When you work hard and believe, your dreams can come true. Twenty five years later, I’m still dreaming. We’re still pushing forward. Can’t Stop, Won’t Stop.”
The pop-up will be stocked with Bad Boy graphic T-shirts, coach jackets, hats, hoodies, baseball and basketball jerseys, including the yellow style Bad Boy artist Notorious B.I.G. wore in his debut video “Juicy.” The collection, which retails from $ 28 to $ 88, will be sold at Macy’s locations nationwide.
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