Erdem Pre-Fall 2019

Erdem Moralioglu loves a strong female character, and in the past has looked to figures including a young Queen Elizabeth II, Adele Astaire, and the artists Sylvia Fein and Hannah Höch for seasonal inspiration. This time around, he trained his eyes on Dame Laura Knight, the first woman artist to be fully elected to The Royal Academy in London.
He looked both to Knight’s impressionistic paintings and to her personal, boyish style in an elegant collection filled with Forties shapes, lush fabrics, nipped waists, bold prints and embroidery.

Erdem Pre-Fall 2019 
Courtesy Photo

He shot the collection at The Royal Academy on Piccadilly, conjuring the woman and her art. Pinstripe suits came with elongated jackets, some of which were belted and paired with cropped trousers. Capturing the artist at work, he whipped up a cotton jacquard boiler suit adorned with big, blooming flowers and a bejeweled collar.
Outerwear was also a marriage of masculine and feminine in the form of a tailored frock coat in lipstick pink and a belted cotton trench awash in embroidered white flowers.

Erdem Pre-Fall 2019 
Courtesy Photo

There were dresses galore, for day and night — and different moods — including a hand-pleated, flower print gown with ruffled edges and a pink lace one cinched

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Nars Unveils First Collaboration With Erdem

MORALIOGLU’S MAKEUP: Nars unveiled its first collaboration with Erdem during London Fashion Week at the designer’s fall 2018 show held at the Tate Britain on Monday. The range will be available for purchase on April 15 in the U.K.
“It was really interesting to explore my aesthetic in collaboration with Nars and see how far we could push different elements through color and product,” said Erdem. “It was fascinating to develop new pigments and palettes as well as the cosmetics themselves.”
Inspired by strange flowers, the collection has been in the making for a long time, according to the brand’s spokeswoman, who noted Erdem’s penchant for makeup. The designer has been hands-on in the process and his involvement led the brand to launch items it has never produced before, such as a lip powder palette.
The 13-piece Erdem for Nars Strange Flowers collection consists of products for the cheeks, eyes and lips and comes in floral packaging. The price range is 15 pounds for blotting papers to 35 pounds for lip or eye shadow palettes. The range will be sold in Selfridges on April 15 and nationwide May 1.
Nars has been crafting the beauty looks for the designer’s shows since 2013.

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Erdem x H&M: How Zendaya, Kate Mara & More Are Wearing the Collection

ESC: Zendaya, H&M x ErdemFor those who think they are too good for affordable fashion, they clearly didn’t see the Erdem x H&M runway show Wednesday night at the historic Ebell women’s club.
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H&M Taps Erdem for Latest Designer Collaboration

PRINTS CHARMING: Hennes & Mauritz AB is linking up with London-based fashion brand Erdem for its next designer collaboration, and has tapped director Baz Luhrmann to create the visuals for the campaign.
The capsule line, including designer Erdem Moralioglu’s first-ever collection for men, will go on sale on Nov. 2 in selected H&M stores as well as online, the Swedish high street giant said in a statement on Thursday.
Known for its use of experimental textiles, vibrant prints and detailed craftsmanship, Erdem has a devoted celebrity following, with fans including the Duchess of Cambridge, Keira Knightley, Alexa Chung and Samantha Cameron.
For his women’s and men’s designs for the fast-fashion chain, Moralioglu will reinterpret themes from some of his most celebrated collections, incorporating historical references and personal narratives, H&M said.
“From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For Erdem x H&M, he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,” said Ann-Sofie Johansson, creative advisor at H&M.

Ann-Sofie Johansson, Erdem Moralioglu and Baz Luhrmann. 
Courtesy Photo

Born in Montreal to a Turkish father and an English mother, Moralioglu won International Canadian Designer of

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Front Row at Erdem

Dianna Agron

Dianna Agron sat front row at Erdem’s show in London — and it wasn’t part of a flying visit.

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