Escada Preps for First New York Fashion Week Show, Amid Brand Revamp

LONDON — Escada has been in the process of refreshing its image, having recruited designer Niall Sloan and introduced a new store concept on London’s Sloane Street last year.
Now, to mark this shift in direction and the brand’s 40th anniversary, the German label is planning its first runway show during New York Fashion Week, in a bid to highlight its international appeal and speak to a broader audience.
“Given all our activities around the refreshing of our brand, we felt that this was a fantastic moment to go out and join an international fashion week. We decided to go to New York because the U.S. is one of our core markets; we have been there since day one. We have a strong retail presence in the country and very strong relationships with some of the best department stores,” said Iris Epple-Righi, the brand’s chief executive officer. “We need to show the brand to a wider audience, which we wouldn’t have been able to [achieve] if we were to only do a presentation.”
The show — which will host buyers, press, as well as the brand’s most important customers from across the globe — will also offer Sloan a platform to showcase his

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Escada Resort 2019

Niall Sloan’s second collection as global design director ran the gamut of approachable day-to-evening fare. Where his fall debut channeled the eccentricity of Escada’s archive with an Eighties bent, here Sloan incorporated the season’s inspiration with whimsical flare.
He looked to the night sky — perhaps inspired by the clarity of his newfound home (the designer splits his time between London and Munich, where Escada is based) — in ways ranging literal (a billowing cloud print on a sharp-shouldered dress; a recurring star motif), to abstract (the use of Lurex and velvet to reference starlight).
Sloan has been focused on broadening the brand’s definition of cocktail while leveling a casual thread. The strongest pieces managed to balance flash with restraint, like the shimmery metallic gowns that shaped the body loosely, or a billowy dress with shooting star print. In two seasons, he’s demonstrated a playfulness not commonly associated with the boardroom-oriented Escada woman.
His playful hand extended namely into daywear. Shots of pink and green livened separates while a brushstroke floral print created through a collaboration with artist Laura Gulshani, who Sloan found on Instagram, provided a sense of youth. The most festive elements came in the form of beading that served as mismatched buttons

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Escada RTW Pre-Fall 2018

Newly appointed global design director Niall Sloan started in August, though his first imprint on the label won’t be until the fall 2018 collection. In the interim, a design team worked on both mainline and Sport with the goal of taking classic Escada prints and reinterpreting them in new silhouettes. The effect was a less structured, more lightweight offering for the boardroom to dinner. Florals atop florals were an easy path to more youthful dressing, and could pack easily into itself, like a wrinkle-free coatdress that folded into an envelope pouch.
The inspiration was twofold — Peter Lindbergh’s recent photo exhibition in Germany and iznik pottery from Turkey — resulting in a mix of classic men’s wear-inspired suiting with bold prints in red, blue and turquoise. The items that toed the balance best were subtle, as in cardigans and sweatshirts with hand-beaded petals that never felt overdone. There were in fact quite a few embellished looks, from a flirty blue dress that would suit any young starlet to an evening gown that took over 300 hours to hand-bead; though a great deal of work was applied to these, they maintained an unstructured ease. Perhaps that’s the reason customers keep coming back

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Escada Spring 2018

Escada kept the same inspirations the design team chose for resort for its spring collection: Isabella Rossellini for the main line and Sofia Coppola for Escada Sport.
References to either muse were difficult to spot in the actual clothes, which took on extremely bold color and color-blocking in the mainline and generic denim and sporty parka/windbreakers in the sport line.
The main collection’s attempt to modernize with a focus on classic separates silhouettes was compromised by some unwieldy color combinations, for example, a magenta blazer over a cobalt blue top and white pants, all with a satiny sheen. There was an orange story, followed by a mint-green-dominated delivery. The best things were the simplest: a white shirtdress with tiny jeweled embroidery and a striped shirtdress with nice movement.
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Escada Resort 2018

As fashion muses go, it’s hard to beat Isabella Rosellini, on whom the Escada design team based its resort collection. She’s beautiful, stylish, independent, philanthropic — and she has Swedish roots, just like Escada founder Margaretha Ley.
The majority of the collection was cut from classic silhouettes — cigarette pants, shift dresses, angora ski sweaters and slightly retro lightweight wool jackets, all designed in wrinkle-free, packable fabrics. While the company looks for a new creative director, it felt like the studio stayed in the safe zone with traditional shapes, but went bold with color — bright yellow, orange and pink. The tones perked up the looks, though they won’t be everyone’s cup of tea.
But not to worry — the resort collection was vast. Its breadth spanning beyond bright classics to include holiday fare, such as a nice metallic jacquard jacket, and sport, including puffer parkas that looked just as on-point as those from some of the trendier European luxury houses. There’s also a new lounge capsule collection of satin pajamalike robes and separates in blush and gray that acted as a major upgrade to ordinary sweats.
For the Escada Sport collection, it covered knits, denim, crisp white shirts and little black dresses done

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Escada RTW Fall 2015

A tailored men’s wear influence ran through Daniel Wingate’s chic fall lineup for Escada, which opened with tweed suiting in feminine shades of pink and violet. His belted, cashmere, glen-plaid coat paired with pleated, high-waisted trousers felt smart and modern, as did a white, two-button suit with gold Swarovski crystal buttons. Tunics over slim boot-cut pants — a new silhouette for the brand — recalled a subtle Seventies vibe, as did a statement lamb-fur coat in fiery red. Evening looks included a pair of sleek high-neck dresses and a floral-print Lurex jacquard evening gown with a cutaway hem.

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WWD » Fashion Shows

New Authentic Escada SES065 SES 065 9AJ Tortoise Sunglasses 57×18 V7093 SES065

New Authentic Escada SES065 SES 065 9AJ Tortoise Sunglasses 57×18 V7093 SES065

New Authentic Escada SES065 SES-065 9AJ Tortoise Sunglasses 57×18
List Price: $ 139.00
Price: $ 139.00